Phase 1: The Foundation - Core Concepts & Modern Rules (Months 1-3)

Your Goal: To build a strong foundation based on the principles that matter today. You will learn the "why" behind modern SEO and test your foundational knowledge.

The Curriculum:
Your journey begins by understanding the current SEO environment. It's crucial to start with a modern perspective so you don't waste time on obsolete tactics.

• Module 1.1: The New Rules of the Game

  • Action: Read this guide to understand how AI, user intent, and E-E-A-T are changing search.

  • Required Reading: The Modern SEO Challenges Guide

• Module 1.2: Test Your Foundational Knowledge

  • Action: Take this exam to see how well you understand the core ranking factors that govern search today.

  • Knowledge Check: Online Google Ranking Factors Exam 

• Module 1.3: Understand the Broader Picture

  • Action: Take this test to ensure you understand how SEO fits into the larger digital marketing ecosystem.

  • Knowledge Check: Online Digital Marketing Test 

Key Outcome: You will gain a comprehensive understanding of the strategic landscape of modern SEO and establish a baseline for your current knowledge.

Phase 2: The Sandbox - Building Your Live SEO Laboratory (Months 4-6)

Your Goal: To move from theory to practice by building your own project and mastering the art and science of keywords.

The Curriculum:
You cannot learn SEO from books alone. You must get your hands dirty.

• Action Step 2.1: Launch Your Own Niche Blog

  • This is non-negotiable. Choose a topic you are passionate about. Set up a simple WordPress site. This blog is your sandbox, your laboratory, and your future portfolio.

• Action Step 2.2: Master Keyword Research

  • Action: Read our guide on data-driven marketing, which covers the principles of finding and using valuable data like keywords.

  • Required Reading: Data-Driven Marketing Process Guide

  • Action: Apply what you've learned in a live, practical challenge. This exam will test your ability to find and analyze keywords like a professional.

  • Practical Exam: SEO Keywords Live Exam 

Key Outcome: You will have a live project and have mastered the crucial skill of keyword research through both theory and practical application.

Phase 3: The Specialist - Mastering High-Value Skills (Months 7-9)

Your Goal: To develop deep, specialized knowledge in the most in-demand areas of SEO: E-commerce, Technical SEO, and Authority Building.

The Curriculum:
This is where you go from being a generalist to a highly valuable specialist.

• Module 3.1: The E-commerce Growth Engine

  • Action: Learn the complete system for driving organic traffic to online stores.

  • Required Reading: The Complete E-commerce SEO Guide

  • Action: Dive deep into one of the most complex e-commerce challenges.

  • Required Reading: The Guide to Faceted Navigation SEO

  • Action: Test your ability to create a winning e-commerce strategy in a real-world scenario.

  • Practical Exam: e-Commerce SEO Live Exam 

• Module 3.2: Technical Mastery

  • Action: Apply your understanding of technical concepts in a focused, live challenge.

  • Practical Exam: Technical SEO Live Exam 

• Module 3.3: Building Authority

  • Action: Master the nuanced skills of link building, content relevance, and demonstrating authority.

  • Practical Exams:

    • Live Skill Test: Backlink SEO 

    • Live Skill Test: Content Quality and Relevance 

    • Authority UX: Live Exam 

Key Outcome: You will have specialized, demonstrable skills in the most profitable areas of SEO.

Phase 4: The Professional - Proving Your Total Mastery (Months 10-12)

Your Goal: To bring all your skills together, build your professional brand, and get hired.

The Curriculum:
This is the final phase where you prove you can operate as a complete, strategic SEO professional.

• Action Step 4.1: Build Your Portfolio

  • Create a simple one-page website for yourself and write detailed case studies from your niche blog and any volunteer work.

• Action Step 4.2: Validate Your Comprehensive Skills

  • The Capstone Challenges: These exams test your ability to integrate all your knowledge—technical, content, e-commerce, and data—into a cohesive strategy.

    • Modern SEO Live Exam

    • SEO Mastery Exam Online

    • Online Skill Test: Data-Driven Marketing

Key Outcome: You will have a professional portfolio, multiple verifiable skill badges, and the confidence to excel in any SEO job interview, proving you are a complete, job-ready professional.

Our FAQ section is designed to answer the questions a user has right before they commit to a path, addressing their core anxieties about career, money, and return on their time investment.

This FAQ is strategically crafted to build maximum trust, overcome final objections, and position the SEOSiri learning path as the most logical choice for a serious learner in Bangladesh.

FAQ: Your Career Questions Answered

This section answers the tough, practical questions you have about building a real SEO career.

Career & Financial Questions

• Q: What is a realistic SEO salary in Bangladesh for a job-ready professional?

A: This is a key question. For an entry-level or Junior SEO position in Dhaka or Chittagong, you can expect a starting salary in the range of BDT 25,000 to BDT 40,000 per month. However, your goal should be to move beyond this quickly. With 2-3 years of proven, practical experience, an SEO Specialist or Strategist can command BDT 60,000 to BDT 1,00,000+ per month. The key differentiator for higher pay is not a course certificate, but a portfolio of results and verifiable, hands-on skills.

• Q: Why should I follow this free path instead of paying for an SEO course at a local training institute?

A: This is a valid concern. Paid courses can be an excellent way to learn theory in a structured manner. However, this free path is designed to solve the biggest problem course graduates face: the "skill gap." Employers don't hire you for the theory you know; they hire you for the results you can generate. This path forces you to build a portfolio, work on real projects, and earn a verifiable skill badge through a practical exam. You finish with proof you can do the job, which is far more valuable to an employer than a certificate of completion.

• Q: Is this learning path enough to start a freelance SEO career on Upwork or Fiverr?

A: Yes, absolutely. In fact, this path is arguably the best way to prepare for a freelance career. The portfolio and case studies you build in Phases 2 and 4 are exactly what you need to create a compelling freelance profile. A verifiable skill badge from a live exam is a massive trust signal that helps you stand out from thousands of other freelancers and command higher rates from international clients.

Strategic & Practical Questions

• Q: With AI and SGE, will SEO still be a valuable skill in the future?

A: The role of an SEO is changing, but it's becoming more valuable, not less. As our Modern SEO Challenges guide explains, AI is eliminating low-level tasks. The future belongs to strategic thinkers who can build brand authority, demonstrate true E-E-A-T, and create content that AI wants to cite. This learning path is specifically designed to teach you these future-proof strategic skills, not outdated technical tricks.

• Q: Do I need to buy expensive SEO tools like Ahrefs or SEMrush to follow this path?

A: No, you do not need to buy expensive tools to start. For the first 6-9 months of your journey, you can achieve 90% of your tasks using powerful free tools. Your essential toolkit will be Google Search Console, Google Analytics, Google Keyword Planner, and the free versions of tools like Screaming Frog and Ubersuggest. You learn to use the expensive, professional-grade tools on your first job; you don't need them to get hired.

• Q: I'm feeling overwhelmed. What is the single most important first step I should take today?

A: The single most important step is to start your niche blog (Action Step 2.1). This is the foundation of everything. Don't spend another month just watching videos. Register a domain, set up WordPress, and write your first article. By taking this one action, you move from being a passive learner to an active practitioner. Everything else in this path builds on that single, crucial step.