What is inbound marketing?

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It's about building relationships and solving problems for your audience, drawing them to your brand naturally rather than interrupting them with promotional messages.

What is the primary function of an H1 tag on a webpage?

The primary function of an H1 tag is to signal the main topic or title of a webpage to both users and search engines. For best SEO practices, there should only be one H1 tag per page, and it should accurately describe the page's content, ideally including the main target keyword.

In Google Ads, what is 'Quality Score'?

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower ad prices and better ad positions. It's primarily determined by expected click-through rate (CTR), ad relevance, and landing page experience.

What is A/B testing in digital marketing?

A/B testing is a method of comparing two versions of a webpage, email, or other marketing asset against each other to determine which one performs better. By showing variant A to one group and variant B to another, marketers can use data to see which version leads to a higher conversion rate.

Digital Marketing Test

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Digital Marketing Mastery:
The Ultimate 100-Question Exam

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Digital Marketing Test

Digital Marketing Mastery:
The Ultimate 100-Question Exam