The sophisticated brand competition analysis to win over the competitors, steps?
If a competitor's tremendous business growth makes you feel jealous, then your competitor is a gainer over you, no doubt!
And, if a competitor's business growth hooks you to analyze the Brand Competition between the competitor (you) and the competitor, also makes you feel inspired and influenced, then you must go to do better than your brand competitor.
Definitely, if you monitor your brand competitor with a strategic approach, such as using the competition analytical tools and the Sophisticated Brand Competition Analysis Steps, following my (Momenul Ahmad) blog post.
Also, the other brand competition strategies guide them, once your Brand competitor feels jealous to see your competitive Brand/Business growth.
"Do something different (whereas it's in business competition, or in practical life) that has enough reason for people to be jealous, interested, inspired and influenced. -Momenul Ahmad
Let's know first, how many types of competitors are there, before rolling the conversation on competition analytical tools and Brand Competition Monitoring Steps?
As per HubSpot, published and updated on January 20, 2022. post, HubSpot Author "Erin Rodrigue" described three 3 Types of Competitors in Business:
1. Direct competitors.
2. Indirect competitors.
3. Replacement competitors, and besides, also, in addition, I added an exclusive type of competitor, called Unseen Competitor.
Who are the unseen competitors in digital marketing?
Unseen competitors are a type of competitor that either do not follow a brand or analyze a specific group of brands' content knowingly, but produce relevant and similar on-topic content unknowingly.
May unseen competitors downgrade a relevant niche marketing campaign's effort?
Indeed, an unseen competitor is only sometimes better than a brand competitor in competition monitoring and competition analysis.
Rather, the Unseen competitors produce, publish, syndicate, and repurpose the best content staying on market niche topics that may perform better on the top SERPs than your content.
So! The king of the ring is, who is ahead in your content niche/keywords. Unseen competitors are marketing winners and losers if you overlook or evaluate an unseen competitor's marketing effort.
Why does an unskilled competition analyst, as an unseen brand competitor, stay ahead in SERP rather than me?
An unskilled competition analyst stays on top of Search Results rather than you because he/she remain to update and repurpose quality content and relevant content on their marketing niches with highly engaging content.
“In competitive marketing, strategies should be chosen based on merit and effectiveness, not nepotism or unconstructive criticism. -Momenul Ahmad
How do I monitor the unseen competitors to overcome the competitive market, including unseen or brand competitors?
There are plenty of digital marketing tools/social media marketing tools/competitor monitoring tools (web/app), and competition analytical tools that can analyze everything about the brand's competitors.
But, except for using these types of web competition analysis/monitor tools, you can analyze the competition manually by following the Sophisticated Brand Competition Analysis 22 Steps:
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| Competitor analysis steps |
Step 2. Arrange keywords set one by one:
Step 3. SERPs ranked data sorting: Sort data by per top search query
Step 4. Defining the top SERPs: Find out who is at the top by search terms
Step 5. Create a competition monitoring table, following the Brand Competition Analysis Table Chart format:
If you’re announcing launches, funding, or milestones, a classic press release still earns coverage when it’s structured right.
Start with a clear headline, lead with the news, add a quote, and close with a boilerplate. Use these free templates and examples to get it done in under 30 minutes.
Step 11. Social Media Channels, and Social Media Posts: Analyze Social Media Profile/Page, and analyze a specific Social Media Post (engaging, upcoming, promotional, product launch), in case of a large business competitor, get help from data scraping tools (arrange data by pre-command) as well as competition monitoring and social media monitoring tools.
Step 12. Competitors Benchmarking: In this stage, collect the competitors' data from the various data paths, i.e., by platform, by-products or service, types of products, types of content, types of demography, types of gender, purchasing habits, age group, and audience interest.
Step 13. Paid Campaign Monitor: To monitor the competitor's paid campaigns (PPC, SEM, Influencer marketing, Social Media Ads), following their Ad campaign and Influencers' Marketing Efforts.
Step 14. Checking Technology Use Cases: I.e. Website built in with an eCommerce shop or store hosted on.
Step 15. Monitor Apps on App Store: Apps rank by keywords, app conversations, and competitor apps' ratings.
Step 16. Search Engine Optimization (SEO): Check brand competitor site health, rank, backlinks, content quality, DA, and PA for a competitor's brand blog and website.
Step 17. Tagline: In that case, to know a competitor's analytical plugin, use Tag Assistant (a Google Chrome extension).
Step 18. CRM and Customer/Audience/Buyers Conversations: In this stage, try the Customer relationship management (CRM) tools and direct responding system (Chatbot) of your business competitor.
Step 19. Discover Web Activities: Try to define competition through the competitor's daily, weekly, monthly, and yearly published posts on the blog and website, posts share counts (direct and repurpose), monitor published posts editing/re-editing or re-writing history, and monitor post scheduling time.
Step 20. Follow International Media Coverage: What the other Iconic sites, print media, or Broadcasting media say about your business's competitor (anything positive or negative), i.e., business reviews, financial disgraced or progress, YOY Plans, etc.
Step 21. Be Influenced: To be influenced, measure competitors' web growth (followers growth, engagement) and business growth (assets, employees or staff, and business partner involvement).
Step 22. International Research Firms' Insights: What do the International Research Firms know about your business competitor, especially when trying to unveil the descriptive and perspective business insights?
In addition, one must take support from digital marketing tools. Let's see what a digital marketing tool can do to improve your competitive analysis:
The Digital Marketing Tools: "You may call it a magic and logic tool, where a competitor magically monitors and tracks your business.
Also, you practice the same as your competitors do.
Fact astonished: In this competition, one wins and logically stays ahead, one who does better in monitoring, tracking, planning, implementing, and executing the whole business competition and business process?
All the competition monitoring better works for SMEs, Startups, and SMBs, but, indeed, the above-described competitor analysis or competition monitoring (22) steps will be more efficient if the large businesses practice these steps besides using the competition analytical software:
As Sprout Social. Phlanx. Social Blade. SEMRush. Ahrefs. MozBar. Buzzsumo. Similarweb, Ubersuggest, SE Ranking. Web CEO, Hootsuite. Hootsuite Insights, powered by Brandwatch. Talkwalker. Nexalogy. Mentionlytics. Reputology. Tweepsmap. Reddit Keyword Monitor Pro, Awario, Social Mention, Talkwalker Alerts, Mention, TweetDeck
"Competition (ethical) delivers best, and competitive competition makes a business more perfect than a business competitor. -Momenul Ahmad
Summarize the Brief of the competition analysis:
Business competition analysis by a brand competitor highlights key ways to improve overall business goals, such as branding, marketing, sales, and customer satisfaction. However, keep in mind that competition monitoring and analysis aren't simple tasks, and usually, it's not just a single person doing this; it’s a strategic team effort.
Therefore, my recommendation is that, in addition to implementing these sophisticated Brand Competition Monitoring Steps, you should also use any of the available business competition analytical tools.
This helps save time and presents the competitive data in a clear, visual format for different types of competitors—'Direct competitors," "Indirect competitors," "Unseen competitors," and "Replacement competitors.' Combining these tools with the monitoring steps will help you gain an edge over your business rivals.
You must need:
As we know, competitor monitoring, competition analysis, or competitor analysis is a sensitive and crucial, large-scale strategy in digital marketing. Therefore, to ensure it is done 100% accurately, you must set up a full-stack digital marketing team with a high-end competition analyst.
Wishing you to win over your brand competitors by following these sophisticated brand competition analysis steps (well-researched and free).
Wana, to cover something on it? DM me.
Need Help with competitors ' insights, Copywriting, SEO Copywriting, E-commerce Copywriting, and Marketing Analytics that work both magically and strategically, too?
Contact me with your specific competition analysis questions, concerns, or needs. The Team SEOSiri and I would be happy to see how our competition analysis and competition monitoring Services can help drive your business’s performance.
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Update history: 27/09/22, 09/01/2024, 21/10/2025
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