If traffic is trending higher, could it mean is it a perfect time to add the budget to capture leads through the paid marketing?
No student traffic growth or trending higher traffic for a specific time could bring lots of negative and hidden business analytics that would cost you more.
So you should not either overwhelm just seeing the trending higher traffic or add and invest more budget on any paid marketing channels to run a paid marketing campaign instantly, i.e.
Sponsored Content, Search Engine Marketing, Influencer Marketing, Email Marketing, Pay Per Click (PPC) Ads, Social Media Ads, Social Media Marketing Partnerships also adding budget on overall Digital Marketing Campaign.
Non Strategic and Non Analytical investment in the paid marketing could be the reasons of:
Business downfall, losing business investments also return on investment (ROI) and become hopeless in online business just because of allocating a huge number of budget in the paid marketing just seeing the trending higher traffic.
“The real traffics equivalent to normal heart rates, so if your web traffics growth rate equivalent to abnormal rate then, must diagnosis that website traffic” -Momenul Ahmad