Does traffic trending higher mean it's the perfect time to add budget in paid marketing?

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If traffic is trending higher, could it mean is it a perfect time to add the budget to capture leads through the paid marketing?

No student traffic growth or trending higher traffic for a specific time could bring lots of negative and hidden business analytics that would cost you more.

So you should not either overwhelm just seeing the trending higher traffic or add and invest more budget on any paid marketing channels to run a paid marketing campaign instantly, i.e. 

Sponsored Content, Search Engine Marketing, Influencer Marketing, Email Marketing, Pay Per Click (PPC) Ads, Social Media Ads, Social Media Marketing Partnerships also adding budget on overall Digital Marketing Campaign 


Non Strategic and Non Analytical investment in the paid marketing could be the reasons of:

Business downfall, losing business investments also return on investment (ROI) and become hopeless in online business just because of allocating a huge number of budget in the paid marketing just seeing the trending higher traffic.


“The real traffics equivalent to normal heart rates, so if your web traffics growth rate equivalent to abnormal rate then, must diagnosis that website traffic” -Momenul Ahmad

Now, let's try to define the perfect time to add budget in a paid marketing also unveiled that what should I do after seeing the trending higher traffic should add budget? Investing more in the running paid marketing campaign or not to add budget in the paid advertising?

 

Traffic is trending higher cause of automated traffic, so it's not a perfect time to add the budget in paid advertising and overall paid marketing campaigns. 


paid marketing during trendy higher traffic



If traffic is trending higher, could it mean it’s a perfect time to add the budget to capture the leads and generate the sales?


No, you don't do this cause higher trending traffic to a website indicates something alarming and cautious aspects that run by a similar business owner with the opposite mindset (business competitors).

Competitors run such types of trafficking campaigns in favor of you to drive the automated traffic through purchased or exchanged traffic to your website to misguide you.


So obviously, you shouldn't add budget a paid marketing just seeing the trending and higher web traffic growth rate.


Before investing more in paid marketing, please follow these comparative analyses lists, and after that, if you think that it's the perfect time to add budget to paid marketing after seeing the Trending higher traffic in your websites:


* If traffic is trending higher, then analyze the traffic source, heatmaps, onsite spending time duration (period time 7, 15, 30 days).


* Compare onsite content engagement (Like, share, comments) v/s offsite content engagement ratios. 


* Analysis audience engagement ratios before higher trending traffic (contacted you, visited storefront, scheduled online appointment).


* Analyze bounce rate, Analysis traffic source (direct traffic, search traffic, referral traffic).


* Analysis search keywords, Analysis traffic geo source (traffic coming from a specific source or coming from the different part of the world by different time zone).


* Competitive Keywords Analysis for search keywords vs search engine traffic (Google, Bing, Yahoo, Baidu, Yandex) between you and your competitor's site.


*Compare between related anchor links hits and page visit ratios v/s trendy consumers, audience onsite content engagement ratio.


* Analysis and track the conversion (captured leads, generate sales over the higher trending traffics).


* Analysis audience by browser and operating system.


* Analyzing content engagement on social media platforms comparing with sudden higher traffic on your website.


* Compare IP Traffic (IP and Proxy and Server site traffics are repeated traffic and such types of web traffic coming from irrelevant and unfamiliar keywords) v/s authority site referred traffic.


* Check Website Health, SEO health (In needs of makes an SEO Deal) and compare your traffic growth (Google never rank a single piece of content in search rank if a site with full of SEO Errors) rate it could mean it’s a perfect time to add budget to capture even more traffic.


After analyzing the above star marked comparative analytical lists, website traffic growth insight shows traffic equivalent to normal heart rates. 

I mean balanced web traffic growth (compare trending higher traffic with last a few months and previous year's same time traffic growth trends) then, I can say it's the perfect time to add budget in the paid marketing.


Cautions:

As part of a healthy marketing (profit growth) campaign, stop buying paid online automated traffic, stop using free and paid traffic generating software, tools.


Suggests:

Used to in these Websites and SEO audit tools, get help from CMS Integrated Analytical tools also try to use digital marketing tools and software besides of the digital marketing software and Web Analytical tools/software.


Need Help With Your Digital Marketing Program?

Contact us with your specific questions, concerns, or needs. We would be happy to see how our digital marketing consultants can help drive your business’s performance.

     Thank you

        Author

    Momenul Ahmad

Digital Marketing Writer, SEOs and Digital Marketing Blog Owner at SEOSiri

Momenul Ahmad: Helping businesses, brands, and professionals on ethical SEO, Digital Marketing. Digital Marketing Writer and Digital Marketing Blog (Founding) Owner at SEOSiri

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