Media Buying is the science of purchasing ad space to deliver the right message, to the right audience, at the right time—for the lowest possible cost. In the modern digital landscape, this has evolved from manual negotiation to complex, algorithm-driven strategies.

From Real-Time Bidding (RTB) on programmatic platforms to optimizing ROAS on Meta and TikTok, a Media Buyer controls the financial engine of marketing.

This SEOSiri Proficiency Exam validates your ability to manage budgets, analyze CPM/CPA metrics, and execute high-performance campaigns across Search, Social, and CTV.

Cross-Training Recommendation: Media Buying works best when paired with organic visibility. Check out our Media Outreach & PR Exam to master the "Earned" side of the equation.

Who is This Exam For?

This exam is designed for:

• Performance Marketers managing paid budgets on Google, Meta, or LinkedIn.
• Media Planners allocating spend across traditional and digital channels.
• E-commerce Managers focused on ROAS and Sales conversions.
• B2B Marketers driving lead generation through LinkedIn and Programmatic Display.

Why This Exam Matters: Spending budget is easy. Generating profit is hard.

This exam certifies your competency in the four pillars of ad strategy:

• Platform Mastery: Google Ads, Meta, TikTok, LinkedIn, and Connected TV (CTV).
• Financial Efficiency: Understanding CPA, CPM, CPC, and Attribution Modeling.
• Audience Intelligence: Psychographic segmentation, Lookalikes, and Retargeting.
• Optimization: A/B Testing creatives, bidding strategies, and funnel analysis.

Exam Participation Instructions

1. The exam is divided into four parts covering 100 questions total.
2. Each part consists of 25 multiple-choice questions.
3. Click "Start Part X" to begin. The exam will open in a focused, pop-up window.
4. After answering each question, you will receive immediate feedback and an explanation.
5. Upon completion, you will see your score and can get your embeddable certification badge.