Media outreach is the engine of Public Relations. It is the art of proactively building relationships with journalists, editors, and influencers to secure "Earned Media"—coverage based on merit and storytelling rather than paid advertising.

To succeed, modern PR professionals must master the delicate balance of Proactive Outreach (pitching stories), Reactive Outreach (responding to expert requests), and Relationship Building.

This SEOSiri Proficiency Exam validates your ability to navigate the media landscape, craft compelling pitches that get opened, and manage brand reputation in the digital age.

Recommended Reading: Before starting, review the Outreach Methodology Guide to understand the core nuances of pitching.

Who is This Exam For?

This exam is designed for:

• PR Professionals looking to validate their knowledge of modern media relations.
• Digital Marketers engaging in Digital PR for link building and brand awareness.
• Founders & CEOs who handle their own media communications.
• Content Marketers creating assets for media consumption (Press Releases, Media Kits).

Why This Exam Matters: In a world of noise, the ability to get a journalist's attention is a superpower.

Effective outreach is not about spamming; it is about relevance. This exam certifies your ability to:

• Target Effectively: Identify the right journalists and beats to avoid the "86% rejection rate."
• Craft Compelling Pitches: Create concise, newsworthy messages that respect deadline pressure.
• Leverage Digital PR: Understand how earned media impacts SEO, Domain Authority, and Traffic.
• Manage Reputation: Navigate crisis communications and shape public perception.

Exam Participation Instructions

1. The exam is divided into four parts covering 100 questions total.
2. Each part consists of 25 multiple-choice questions.
3. Click "Start Part X" to begin. The exam will open in a focused, pop-up window.
4. After answering each question, you will receive immediate feedback and an explanation.
5. Upon completion, you will see your score and can get your embeddable certification badge.