Without a strategic plan, nothing is possible to achieve whereas it's in marketing, it's in sales, it's in traditional marketing, it's in social media marketing, and even on the overall digital marketing campaign.

So, to getting the granted leads on social media and all of the digital marketing channels, What strategic social media marketing plan can grant the lead?

In this sense, we all need to set up a Pre-Strategic and Strategic Social Media Marketing Plan that grants the Leads i.e. any kind of digital media lead, social media leads.

But before expecting a granted lead and set up a Strategic Social Media Marketing Plan, we all should consider the 7 steps.

Before digging, expecting to fill up a jar with a certain amount of water isn't a strategic plan rather gaining quality leads on social media depends on a pre-strategic and strategic Social Media Marketing Plan.

Steps to follow before setup a Pre-Strategic Social Media Marketing Plan:

1. The survey.
2. Estimation.
3. Average aspects.
4. Investments (calculate the cost and return).
5. Efforts monitoring.
6. Filtered data analysis (results after effort).
7. Project re-modeling (in some cases), and continuation of that project, and monitor progress, Read more on SEOSiri Quora Space.

Let's step forward to the Strategic Social Media Marketing Plan that Grant the Leads (qualified marketing leads, qualified sales leads, and informational leads):

1. Set up business goals.

2. Identify the business goal beneficiary. 

3. Highlight service/products features.

4. Targeting- Businesses, Professionals Group by Business Category.

5. Target Source Category- Where a professional, buyer, business owner (target personas) spends time on the entire web.

6. Get help to find the target source category- Govt. source (relevant department), published news, and web directories.

7. Select the target personas (one who will help to achieve your business goals) needs.

8. Marketing content on social media- To fruitfully the strategic social media marketing plan create combined content considering the above 1 to 7 steps following SEO and Social Media Marketing Guidelines.

9. SEO and Social Media Content- Publish SEO Optimized Blog posts and repurpose that elsewhere on social media where a repurposed content meets that platform's posting requirements, I.E. QA on Quora, Video content on YouTube, Stories on Instagram, Live on Facebook, etc (all posts includes landing page), find more and use as a template this social media marketing plan infographics. 

10. Social Media Content- Analysis of social media engagement (published updates, scheduled posts, social media videos, social media events, social media stories) using Pixels,  Google Analytics (GA), Social Media Tools (post scheduling, social media content analysis).

11. Outreach- To get the granted leads filter the analytical data insights and reach out to them to those who are showing reactions (social media content engagement, like, share, comments, message, finding store location on your social media content and on the local citation.

12. Communicate and Follow up- To reach the target buyer personas try to reach them through email, over the phone, on social media inbox, roll on a short conversation on social media posts (hi, hello), request and offer them to be subscribed in email newsletter (convert the reader to the buyer or service beneficiary) also a short interval follow-up (it's caring) them to grant the leads.

So, To get the granted leads, follow the above pre-strategic (7 steps) and these the strategic social media marketing plan (12 steps).

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Author

         Momenul Ahmad

Momenul Ahmad: Helping businesses, brands, and professionals on ethical SEO, Digital Marketing. Digital Marketing Writer and Digital Marketing Blog (Founding) Owner at SEOSiri.

Collecting data isn’t illegal rather data collection is the first stair of the digital knowledge panel that helps us to forget the camel-riding era and push us to the rocket-riding era.

So, collecting data from the entire web whether it’s manual or automated (web scraped), is 100% legal.

Web scraping is illegal:

Sometimes use cases (unethical and misusing the collected data) may banner web scraping as illegal (after judicial judgment between party A and party B).

If you are thirsty for web scraping is legal or not Then I would like to request you to read the descriptive context from my Quora answer link.

My story behind discovering web data scraper: As a digital marketing professional, I am Momenul Ahmad as usually used to harvesting data regularly.

“Web Scraping Legal that’s why “Wayback Machine” is still alive”. and Search Engine’s most top features, i.e., Web Content Crawl, Data Filter, Indexing, Ranking are combined factors of the Scrapped Web Data (Machine Learning). - Momenul Ahmad

I scrape data manually, also used various types of data scraping tools but, the usability of that web scraper hooked up to search me for something more than a web scraper, because I Googled and found these most useful data extraction tools.

Read my answer on Quora- What is the legality of web scraping? 

Thank you

Author

         Momenul Ahmad

Updates: 06/10/2021, 27/10/2024