Which SEO Proposal Fits Your Website: Foundational Fix or Strategic Refinement?
Tailored SEO Strategy: Addressing Your Website's Unique Performance Profile
This proposal outlines a strategic SEO roadmap tailored to your website’s current performance score. Whether your site needs foundational fixes or advanced optimization, our approach is designed to elevate visibility, engagement, and conversions.
But before going through the details, let's unveil the two core concepts:
🧩 Core Concept: Audit-Based SEO Proposal Customization
When preparing an SEO Proposal Template, always align:
✅ SEO Service Descriptions → with the specific issues found in the audit
💰 SEO Service Charges → with the scope and complexity of the required fixes
📄 How to Structure the SEO Services Section
| Audit Finding | SEO Service Description | Justification |
|---|---|---|
| Missing Meta Tags | Metadata Optimization | Improve CTR and indexing |
| Poor Core Web Vitals (FCP, LCP, TBT, CLS) | Technical SEO Fixes | Enhance page speed and UX |
| Thin Content | Content Rewrite & Expansion | Boost keyword relevance |
| Weak Backlink Profile | Off-page SEO & Link Building | Increase domain authority |
| No Local Presence | Local SEO Setup | Improve local visibility |
🔧 Each service should directly respond to a diagnosed issue from the audit.
💰 How to Structure the SEO Pricing Table
| SEO Service | Scope Based on Audit | Price |
|---|---|---|
| Technical SEO | Full Core Web Vitals overhaul | $1,500 (2 months) |
| On-page SEO | Metadata + 10 pages content rewrite | $700/month |
| Off-page SEO | 30 backlinks/month | $1,000/month |
| Content Creation | 4 blog posts/month | $500/month |
| Reporting & Analytics | Monthly dashboard | Included |
📊 Pricing should scale with the depth of the issue and the effort required.
Now, let's look up the below two (2) SEO Proposal Templates for a less complete SEO website and an SEO complete website that I made from my two clients (one client is a musical band and another client is a professional service provider) pre audited SEO report:
SEO Proposal Template 1. SEO Proposal Template for less SEO complete Website:
Dear (Client Name/Organization),
With greetings, I'm suggesting the below SEO and Digital Marketing tasks with multi-layered technical and non-technical factors that are essential to improve your website rank on Google Search and capture the leads through social media.
Latest Website Performance Report. E.g. image for a less SEO complete Website:
Here are the SEO and Digital Marketing Tasks (music band) that need to fix up immediately:
🧠 Content & Video Optimization
Optimize onsite and YouTube video text scripts
Ensure clarity, keyword relevance, and audience retention hooks
Align with YouTube SEO best practices (titles, descriptions, timestamps)
Compress uploaded onsite videos and optimize images
Use tools like HandBrake or ImageKit for compression without quality loss
Apply lazy loading and alt tags for SEO and accessibility
Produce blog posts to replace insufficient/plagiarized content
Focus on original, audience-relevant topics
Incorporate multilingual and awareness-stage targeting strategies
🔍 SEO & Technical Optimization
Optimize website SEO
Technical SEO: Fix site structure, coding issues, mobile responsiveness
On-page SEO: Improve internal linking, keyword density, metadata
Off-page SEO: Build backlinks, optimize outbound links, social signals
Optimize content per Search Console recommendations
Fix broken links, improve low-performing pages, resolve indexing issues
Google Tag Manager, social tags, and analytics setup
Track user behavior, conversions, and engagement across platforms
📍 Local & Platform Presence
Optimize Google Local Search
Claim and enhance Knowledge Panel
De-index outdated or redirected third-party URLs
Optimize YouTube profile and channels
Update branding, playlists, channel keywords, and About section
Optimize LinkedIn profile and brand/company page
Tailor for niche (e.g., music band, healthcare, etc.)
Use banner visuals, featured content, and keyword-rich descriptions
Optimize Instagram and Facebook presence
Align bios, hashtags, and visual branding
Cross-promote with blog and YouTube content
Set up and utilize social media business profile features
Enable messaging, call-to-action buttons, and analytics tools
🚀 Branding & Community Growth
Branding across website, blog, and social media
Consistent tone, visuals, and messaging
Use quotegrams and metaphors for emotional resonance
Community building and engagement growth
Focus on YouTube comments, LinkedIn interactions, and Facebook Groups
Host polls, live sessions, and collaborative content
Social media marketing
Run targeted campaigns based on audience awareness stages
Use motion graphics and storytelling to boost reach and retention
🎸 Overall Present SEO Position: Music Band Website (Mehren)
🔍 Current SEO Status
SEO Performance Score: Below 20 (Low)
Verified Social Profiles: Facebook & Twitter ✅
Search Engine Visibility: Poor
Neither top search nor normal search results feature Mehren’s content prominently
Caused by lack of SEO-optimized content across:
Website pages
Social media posts
YouTube videos
⚠️ Key Issues Identified
Unoptimized Website Content: Missing metadata, poor keyword targeting, thin content
YouTube Channel & Videos: Titles, descriptions, and tags not aligned with SEO best practices
Social Media Posts: No structured hashtags, alt text, or keyword-rich captions
Local SEO Gaps: Knowledge Panel not claimed, third-party redirects not de-indexed
Technical SEO Errors: Site structure, Core Web Vitals (FCP, LCP, TBT, CLS) not addressed
🧩 Strategic Implication
Despite having verified profiles, Mehren’s digital presence is not discoverable due to the absence of SEO-optimized content architecture. This affects:
Brand visibility
Audience reach
Engagement and conversion potential
SEO Work Process and Pricing (Price in USD):
📊 SEO Work Plan & Pricing Overview
| Task Description | Duration | Pricing (USD) |
|---|---|---|
| Fixing Onsite SEO Errors | First 2 Months | $1,500 × 2 = $3,000 |
| Implementation of SEO Elements | 7 Days (within Month 1) | $300 |
| On-page & Off-page SEO Optimization | Next 3 Months (Month 3–5) | $700 × 3 = $2,100 |
| YouTube, Website & Social Media Optimization<br>(Profiles, Channels, Videos) | Ongoing from Month 6+ | $1,000/month |
🧩 Notes:
Each phase builds on the previous, ensuring technical health before scaling visibility and engagement.
YouTube and social media work includes branding, content optimization, and engagement growth.
Pricing reflects scope and effort per phase, aligned with audit findings and strategic goals.
Requirements:
Admin Access, relevant content support.
Confidential and Authorization:
I'm ready to provide the NDA, and you need to provide an authorization letter/hire letter. So, the gist is stepping forward, ahead forward.
Looking forward to hearing more from you, I would also be happy to serve you.
In cooperating with you,
YOUR COMPANY LOGO (ADD IMAGE HERE)
Prepared by: You or Company Name Prepared for Client’s Name
Thank you
NAME: COMPANY REPRESENTATIVE OR YOUR NAME
ADD IMAGE HERE (PERSON)
ADD HERE: A SHORT DESCRIPTION OF YOUR COMPANY
Note: For better understanding follow below template's footer.
SEO Proposal Template 2. SEO Proposal Template for an SEO complete Website:
Dear (Client Name/Organization),
With greetings, below are the listed tasks with multi-tasking factors that are very much essential to improve your website rank on Google Search and also capture the leads through Social Media channels, including LinkedIn, Facebook, Twitter, Quora, and Pinterest.
E.G.: A Short Error chart for an SEO complete website:
Here are the SEO and Digital Marketing Tasks that need to fix up immediately, (Professional Service Provider):
Need to optimize the website SEO (technical SEO, On-page SEO, and Off-page SEO).
Technical SEO and On-page SEO:
Need to fix error coding with HTML, CSS, and JavaScript vulnerabilities
Need to optimize content following search console recommended actions. Need to create internal links for the social media channels.
Need to g.tag, social tags, and google analytical profile setup.
Need to optimize onsite images
Need to work on backlinks (generate and error fixing), and keywords.
Technical SEO and On-page SEO Pricing Table:
Description Unit Price Duration Total Cost | |||
Technical SEO and On-page SEO | $500.00 | 1 Month | $500.00 |
Total= | $500.00 | ||
Off-page SEO, Blog Publishing, Community Building & Social Media Marketing:
Need to produce blog post (major part) (presently insufficient content and plagiarized content found).
Need to optimize Google local search and other top social media channels.
Need to brand on social media channels.
Need to community building.
Need to social media marketing.
Off-page SEO, Blog Publishing, Community Building & Social Media Marketing Pricing Table:
Description Item Unit Price Duration Total | ||||
Off-page SEO, Blog Publishing, Community Building & Social Media Marketing: | *500 words 4 blog post. *G.Page, Facebook, Twitter, LinkedIn, Quora, Pinterest Optimization. *10-15 content re-purpose for branding, community outreach and | $300.00 | 1 month | $300.00 |
social marketing | ||||
Total | $300.00 |
Note: From the second month no need to optimize G.Page, Facebook, Twitter, LinkedIn, Quora, or Pinterest Optimization and that's for $50.00 will be cut off from this price table.
SEO Workflow Process:
First Stage of work- Technical SEO and On-page SEO.
The second stage of work- Off-page SEO, Blog Publishing, Community Building & Social Media Marketing.
Requirements:
Admin Access, relevant content support.
Confidential and Authorization:
I'm ready to forward the signed NDA also you need to provide an authorization letter/hire letter.
Looking forward to hearing more from you, I would also be happy to serve you.
In cooperating with you,
Prepared by: Momenul Ahmad Prepared for Client Name
Thank you
Momenul Ahmad
Momenul Ahmad: Helping businesses, brands, and professionals on ethical SEO, Digital Marketing. Digital Marketing Writer and Digital Marketing Blog (Founding) Owner at SEOSiri.
1. Price Quoted SEO Offer Template.
2. Search Engine Optimization (SEO) Proposal Letter.
3. Full Stack Digital Marketing Proposal for Web Design, Web Development, and SEO.
4. Professional Service Offer Letter Template.
5. Economy SEO Budget.
6. Search Engine Optimization (SEO) Cost.
Do Blog post image size affect SEO badly! What the expert SEOs say?
A wrong blog post image with improper image dimension (width and height) clearly affects SEO impressions very badly in both case of search boots and user experiences but unluckily, a nonoptimized and improper bog post image, how do impacts badly in SEO, it's just experts SEOs feel and express?
How do you understand that your blog post image hampering your SEO?
You can understand blog post images SEO impressions/overall image position by search types on search console performance and run a Web and SEO Audit for a specified Image SEO status also go to Google Analytical Web Property and tap on the behavior button (left corner under acquisition tab), tap on site speed, tap on speed suggestions to understand a specific URL (post, image) SEO Performance.
Blog Post Image SEO Best Practices:
1. Clean Image.
2. Fact descriptive Image (relevant to the blog post).
3. Clear Image Text (text in image body).
4. Perfect Image Size.
5. Image Alt Text.
6. Image Title Text.
7. Image Link (link same post URL).
8. Avoid Image Coping.
9. Crete New Image.
10. Apply Image Alt Text, while repurposing your blog content on other content sharing platforms (if available).
11. Brand name and Brand logo on a blog post image (help to establish a brand name, brand identity).
A perfect SEO Optimized Image can help you with:
1. Help to Increase conversation rate.
2. Help to increase content engagement rate.
3. Can help to get relevant backlinks.
4. Help you to generate a lot of free search traffic.
5. Help to gain sales leads.
Now, let's unveil the expert search engine optimization professionals (SEOs) practical answer sharing experiences (expected image ratio of an ideal blog post image) from my asked question on Quora, Does a blog post image size have an SEO impact?
Expert SEOs Shared Answers (Saying) About Blog Post Image Size and Its SEO Impacts:
Improves page load speed:
Everyone likes websites that load faster. The ideal loading time is generally less than 2 seconds. You need to figure out what is taking more time and optimize it in the best possible manner. There are various online tools available for this, which you can use.
Improves SEO rankings:
Page load speed directly impacts SEO rankings, which is a fact all digital marketers have understood by now. Optimized images do a great help in achieving this. Not just by size, but images play a crucial role in SEO in the form of Alt text, Read more.
, Founder & CEO at DigitaL Hamza (2020-present):NO, Image size cannot affect your website directly. But with a high-resolution image, your page takes time to load. That increases your website load time. Which makes a little effect on your SEO. Because if your website takes time to load then nobody stays on your website. Evry buddy skips your site and goes on another site. Which increases your bounce rate.
, MD of Continuity SEO Accelerator (2017-present):It can, it depends on what the image is in relation to the page and whether the right coding has been applied so Google understands it’s worth.
Optimize the image down from hundreds even thousands of kB down to a sensible level but you can keep the width as width as a football pitch but need to know how to code for desktop and mobile.
Images on your site should definitely be optimized as a good SEO practice. After all, images a big part of daily searches according to these Moz statistics,
Optimizing images is important because it can significantly reduce the load time for some users, especially users with slow internet — this, in turn, reduces how quickly users will leave your page if things don’t load for them, Read more.
, Director of Marketing at MarketerHire:All image sizes have an impact on SEO. Just pull your Lighthouse tool and you’ll see why :) Always use Tinypng or something to minimize your images and improve page load speed.
Also, name your images correctly even on your computer (at the file level) and then always include metadata including alt text for accessibility.
Stay connected with Momenul Ahmad: SEOsiri / Momenul Ahmad's Social Media Channels to Follow: LinkedIn Pinterest Twitter Facebook Instagram G.Page Quora Profile SEOsiri Quora Space Bing Pages LinkedIn Company Page
What are the most prohibited words & phrases in digital marketing writing?
The most common phrase and phrases that you should avoid in your digital marketing writing those words and phrases are imposed negatively on your mental strength for something, also expose the lackings of experiences in anything.
In a single word, just avoid the words and phrase words that's show weakness in your writing tones also in any kinds of verbal and written communications, especially when you are writing something for convenience someone to achieve the goals or dealings verbally for generating leads.
These are the prohibited words and phrases in digital marketing writing that's you must avoid using those phrase words, when writing purpose is achieving the digital marketing goals:
- Could be.
- Would be.
- Should be.
- Maybe.
- Might be.
- can’t.
- Couldn’t.
- Shouldn’t.
- Wouldn’t.
- Mightn’t.
- Ifn’t.
- If I can’t.
- I won’t able to.
- Impossible.
- Will try, trying, etc.
So, the sum is being a digital marketing writer you have to used to in power tones (power words/ phrase words) in your digital marketing writing also in any kind of verbal and written communications, especially when you are writing something for digital marketing purpose also to convenience someone to achieve your digital marketing goals or dealings verbally for generating the digital marketing leads.
I hope, I’m nurturing you well in digital marketing writing.
Note: Please share this digital marketing scholarly article with the digital marketing professionals and help them to develop their digital marketing writing skills, speaking, online conversation, and marketing communication.
Furthermore: Please Upvote, Like, and Share this article with your community as much as you can.
Writing history: My asked question on Quora hooked up me to cover up the fullest through this blog post. Do you want to share your thoughts on it? If so then please share your answer to my asked question on Quora.
Thank you
Momenul Ahmad: Helping businesses, brands, and professionals on ethical SEO, Digital Marketing. Digital Marketing Writer and Digital Marketing Blog (Founding) Owner at SEOSiri.





