The combination of organic and paid search is powerful, with 68% of all trackable website traffic coming from a combination of the two tactics. This means that they are both more beneficial for websites than other traffics like display and social media. However, when looking at them separately, organic SEO is the dominant source of trackable web traffic, with 53% of traffic, Source- https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ 

Social Media Stats Worldwide:

Facebook= 62.11% (dropped= -10.83% in recent year Twitter= 14.44% (increased= 1.26% in this year Instagram= 8.9% (increased= 7.15% in this year) Pinterest= 10.7% (dropped= 4.8% recent month) source URL- https://gs.statcounter.com/social-media-stats 

Social media advertising statistics:

Although organic growth is what we all strive for, changes in social media algorithms have made it much more challenging to achieve. Paid advertising has become somewhat of a necessity, rather than an option, for businesses that want to gain more visibility and strengthen the impact of their social marketing efforts.

Make the most of these social media advertising statistics to fuel your paid social efforts for 2020: Marketers are spending more on social media advertising; with social media, ad spends amounting to more than $89 billion in 2019. According to projections, this ad spends will see an annual growth rate of 8.7% and likely reach $102 billion by 2020.

Mobile users contribute to a majority of social advertising revenue. In fact, 94% of the Facebook advertising revenue for Q3 of 2019 came from mobile.

The average ad spends per internet user also sees a gradual increase in mobile, jumping from $13.49 in 2018 to $15.40 in 2019. In 2020, advertisers will likely spend $16.85 per mobile internet user. 

Average ad spending per internet user by desktop or mobile There’s a significant increase in the adoption of new digital video ad formats like shoppable ads and Stories ads. And marketers are increasing their digital video budgets by 25% year-over-year.

In fact, social network video ad spending accounted for 28.7% of total video ad spending, at $10.35 billion.

We should expect to see a further increase in this number in 2020, as marketers invest around $12.48 on social media video ads.

Pinterest experiences the highest increase in advertising reach with a 4.1% quarter-on-quarter increase.

Instagram comes second with a 2.9% increase, and Twitter comes close with a 2.5% increase.

LinkedIn sees a 2.2% increase in advertising reach quarter-on-quarter, while Facebook sees a 0.4% increase, Source URL- https://sproutsocial.com/insights/social-media-statistics/ 

The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Content marketing statistics inform your strategy and provide insight into the ways other content marketers are solving the pain points of their target audience and generating leads.

This will allow you to determine which techniques will work best for your business, customers, and leads. (Source: https://www.hubspot.com/marketing-statistics)

Blogging 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018) WordPress users produce over 70.5 million new blog posts and over 52 million new comments monthly. (WordPress, 2019) 36% of people prefer list-based headlines. (IMPACT, 2019) Over ¾ of internet users say they read blogs regularly. 

 (Quoracreative, 2019) Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019) In the U.S. in 2020, over 31 million people will be able to call themselves bloggers. (Quoracreative, 2019) 66% of marketers surveyed used blogs in their social media content. (Social Media Examiner, 2019) Listicles are the most popular blog post format among business blogs. (Responsive Inbound Marketing, 2019) Using statistics in blog posts improve consumer trust. (Forbes, 2018) 43% of people admit to skimming blog posts. 

(HubSpot, 2018) 23% of today’s posts on social media include a link to a blog post. (Quoracreative, 2019) (Source: https://www.hubspot.com/marketing-statistics) 

Content Strategy 70% of marketers are actively investing in content marketing. (HubSpot, 2020) Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017) 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (HubSpot, 2019) The most common measurement of success for content marketing programs is Total Sales. (HubSpot, 2020) 45% of B2C marketers believe visual content is their most important type of content. (Content Marketing Institute, 2017) LinkedIn is the most effective social media platform for delivering content and securing audience engagement. (LinkedIn, 2017) 72% of marketers said that having a good content strategy was a major key to their success in 2018. (B2B Content Marketing, 2018) Marketers are creating content for multiple audience segments. 3 audience segments being the most common. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics

Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot, 2020) Promotional Videos and Brand Storytelling are the most common video types created by marketers. (HubSpot, 2020).

Podcasts 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot, 2018) Monthly podcast listeners grew from 24% of Americans to 26% year over year. (Edison Research, 2018) Podcast listeners are more likely to own a smart speaker. (Edison Research, 2018) 27% of men and 24% of women listened to podcasts in the last month. (Edison Research, 2018) Podcasts are the number one audio source by time of consumption among podcast listeners. (Edison Research, 2018) Source: https://www.hubspot.com/marketing-statistics 

Lead generation is how your business attracts and converts anyone interested in your brand, products, or services. It's an integral part of every consumer's journey to becoming a customer. With lead generation statistics, you'll discover how other marketers are using the process to reach their goals related to converting more prospects and leads into paying customers. Source-https://www.hubspot.com/marketing-statistics

8. Special close up- https://www.seosiri.com/2020/03/the-role-of-digital-marketing-specialist.html 

                                     

                                    Author

Momenul Ahmad is the owner of The SEOSiri.com. SEO, SEO Copywriting, SMM, SEM, SMO, Marketing, Content Marketer @seosiri, the one who helps biz's To Gen Lead & Love Social Networking.Online marketing and advertising expertise famed and named him as an SEO Consultant Momenul Ahmad.