User Acquisition: Exam

User Acquisition (Live Skills Test 100 Q&As): The Official SEOSiri Proficiency Exam

In the digital economy, traffic is a commodity, but a loyal user base is an empire. Mastering User Acquisition isn't just about driving clicks; it's the art and science of attracting, converting, and retaining profitable customers at scale.

From calculating Customer Acquisition Cost (CAC) to balancing paid vs. organic channels, and from App Store Optimization (ASO) to viral referral loops, a true professional must navigate a complex ecosystem of strategies and metrics.

The SEOSiri User Acquisition Proficiency Exam is the definitive benchmark of your skills. It's a challenging assessment designed to validate your ability to not just acquire users, but to acquire the *right* users, profitably and sustainably.

Why This Exam Matters: Go Beyond Vanity Metrics

Anyone can buy traffic. A true growth expert builds a scalable acquisition engine. This exam certifies that you have the practical skills to:

• Develop a Cohesive Strategy: Build a balanced, comprehensive user acquisition plan.
• Master Organic & Paid Channels: Demonstrate expertise across ASO, content marketing, social media ads, and PPC.
• Optimize for Profitability: Understand and manage core metrics like CAC, LTV, and CPA to ensure profitable growth.
• Measure and Iterate with Data: Use analytics and A/B testing to make data-driven decisions that improve ROI.

How the Exam is Structured

This exam is divided into four distinct parts, covering the entire user acquisition lifecycle:

• Part 1 - Foundational Concepts & Strategy: Tests your understanding of core UA principles, channel selection, budgeting, and benchmarks like CAC and LTV.
• Part 2 - Organic Acquisition Channels: Validates your skills in driving non-paid growth through ASO, content marketing, and community building.
• Part 3 - Paid & Viral Acquisition Channels: Proves your expertise in paid media channels and designing effective referral programs.
• Part 4 - Measurement, Optimization & Retention: Covers the critical skills of tracking KPIs, running A/B tests, and troubleshooting common issues.