Keeping Sensitive Data Out of Your Rovo Agents: A Practical Guide to the SEOSiri MCP & PII Shield
rovomcp.seosiri.com, and confirm it works with a single POST request.
What problem does a PII gateway solve?
Atlassian Rovo and Jira Cloud make it easy to hand work to an AI agent. The catch is what travels with that work. A support ticket carries a customer's national ID number. A bug report carries an API key someone pasted in a hurry. A clinical-operations task carries patient markers. Once an agent forwards that text to an external model or tool, you have lost control of where it lands.
Most teams try to fix this with policy: "don't paste secrets into tickets." Policy fails the first time a tired engineer pastes a stack trace. A gateway fixes it at the network layer instead, by inspecting every outbound payload and neutralising sensitive values before they leave. That is the job the SEOSiri MCP & PII Shield does for the Atlassian ecosystem.
How does a request travel through the gateway?
The gateway is a Model Context Protocol (MCP) endpoint that runs on Cloudflare's edge. Your Rovo agent talks to it as if it were any other MCP server. Behind that single address, three things happen in order:
The design choice that matters most is the last line of that diagram. The gateway processes each request in short-lived runtime memory and writes no prompt logs to disk. There is no archive of your tickets sitting on our side to breach, subpoena, or misconfigure. The tradeoff is real, and we cover it below: without logs, you verify behaviour by testing, not by reading an audit trail.
How does the scrubbing work, and where does it stop?
Redaction runs in two passes. The first is pattern matching: regular expressions that recognise structured identifiers such as social security numbers, API keys, and credential formats. The second is token-level inspection, which looks at the surrounding words to decide whether a string that looks harmless is actually a secret. A random 40-character string next to the word "token" gets treated very differently from the same string in a commit hash.
Structured values are where this approach is strongest. Free text is where it is weakest, and you should know that before you rely on it.
What can your agents do once connected?
The Rovo app connects to 16 specialised MCP servers exposing 163 tools. The wider SEOSiri suite, documented on developers.seosiri.com, spans 21 servers and 199 tools. They fall into three groups:
| Cluster | What agents can do | Typical Jira or Rovo use |
|---|---|---|
| AI search and governance | Audit brand visibility in AI answers (AEO and GEO), inject keyword vectors into retrieval pipelines, push schema markup and IndexNow updates | Content teams track visibility work as Jira issues that agents can act on |
| Data engineering and DevOps | Run scheduled ETL, trigger serverless lambda ingestion, perform schema updates and health checks on relational and non-relational databases | A ticket moving to "In progress" starts a pipeline run |
| Life sciences and cyber-physical systems | Compliance-tracking tools for regulated software, bioassay data pipelines with FHIR-aligned schemas, secure gateways to industrial IoT | Validation work and change control tracked beside engineering backlogs |
A note on regulated work: tools for teams operating under FDA 21 CFR Part 11 or handling HL7 FHIR data help you structure that work. Validating a computerised system is still your responsibility, and no gateway can do it for you.
Who is this for?
- CISOs and data protection officers who need a deterministic control point between agents and the outside world, one they can point to when an auditor asks how sensitive data is kept from leaving.
- DevSecOps and platform engineers rolling AI agents out across Jira Cloud and local editors such as Cursor, VS Code, and Claude Desktop, who want one gateway instead of per-tool patches.
- Healthcare, biotech, and life-sciences operations leaders whose ticket queues contain regulated data and who cannot let it reach a public model.
- SEO and content governance directors running AEO and GEO workflows through agents without exposing backend systems or credentials to third parties.
How do you set it up?
There are two paths. Most Atlassian teams want the first; developers testing locally want the second.
Path A: install from the Atlassian Marketplace
- Open the SEOSiri MCP & PII Shield for Rovo listing and choose Get it now.
- Sign in with organisation admin credentials and attach the app to your Atlassian site.
- In Atlassian Administration, open the Rovo MCP server settings and add
rovomcp.seosiri.comto Allowed Domains. Without this step Rovo will refuse to call the gateway.
Path B: connect a local client
For Claude Desktop or Cursor, add the gateway as an MCP server. This example uses mcp-remote to bridge a remote endpoint into clients that expect a local process:
{
"mcpServers": {
"seosiri-rovo": {
"command": "npx",
"args": ["-y", "mcp-remote", "https://rovomcp.seosiri.com/api/mcp"]
}
}
}In Claude Desktop, this goes in claude_desktop_config.json. In Cursor, add it as a new MCP server under the features settings. Restart the client after saving.
Why does the browser say "Endpoint or method mismatch"?
If you paste the gateway address into a browser, you will see this:
{"error":"Endpoint or method mismatch"}That response means the gateway is up and working. MCP endpoints expect a POST request carrying a JSON-RPC message, and a browser address bar sends a GET. It has no effect on your integrations, because real MCP clients send the correct request on their own.
To prove the gateway responds properly without an IDE in the loop, send the handshake yourself:
curl -X POST https://rovomcp.seosiri.com/api/mcp \
-H "Content-Type: application/json" \
-H "Accept: application/json, text/event-stream" \
-d '{"jsonrpc":"2.0","id":1,"method":"initialize","params":{"protocolVersion":"2024-11-05","capabilities":{},"clientInfo":{"name":"curl-test","version":"1.0.0"}}}'A healthy gateway answers with a JSON-RPC message that lists the server's capabilities. If you get a timeout or a different error, check the allowlist entry first, then your network's outbound rules.
How do you verify redaction yourself?
Because the gateway keeps no logs, treat verification as a test you run, not a report you read. A five-step check takes about ten minutes:
- Write a small set of synthetic records: fake national ID numbers, fake API keys, a fake patient marker. Never use real data for this.
- Point a test agent at the gateway and have it forward those records to a downstream tool you control.
- Inspect what that downstream tool actually received. The sensitive values should be masked or replaced.
- Add the awkward cases: a name inside a sentence, an address in prose, a key split across two lines. Note which ones slip through.
- Decide what your process must add for the gaps: field-level restrictions, template-based ticket forms, or a review step for high-risk queues.
Repeat the test whenever you change your ticket templates or add a new integration. It is the cheapest control in this whole setup.
Where does this fit for European teams?
Teams working under GDPR and NIS2 care about two questions: where does personal data go, and can we show how it is controlled? The gateway answers the first by stripping identifiers before an external call and keeping nothing on disk. It supports the second by giving you one documented chokepoint instead of a dozen ad hoc integrations. It does not make an organisation compliant by itself, and we would be wary of any vendor that says otherwise.
For Dutch public-sector and enterprise data sources, we maintain a separate regional gateway and walk through it on the Dutch MCP data gateway page.
Frequently asked questions
Is the SEOSiri MCP & PII Shield for Rovo free?
The Marketplace app is listed as free. Higher request limits on the wider gateway suite are sold as Starter, Pro, and Enterprise tiers; the free tier runs at 30 requests per minute.
Does the gateway store my prompts?
By design, no. Requests are processed in memory and no prompt logs are written to disk. Remember that the downstream model or MCP server you connect has its own retention policy, which you should review separately.
Does using it make us GDPR, HIPAA, or CCPA compliant?
No tool does that alone. The gateway reduces the chance that sensitive values leave your boundary, which supports a compliance programme. The programme itself, including access control, retention, and validation, remains yours to run.
Which clients can connect?
Atlassian Rovo agents and Jira Cloud workflows through the Marketplace app, plus Claude Desktop, Cursor AI, and VS Code through a local MCP configuration.
How many tools are there?
The Rovo app exposes 16 MCP servers and 163 tools. The full SEOSiri suite documented on the developer portal has 21 servers and 199 tools.
Why do I see an error when I open the endpoint in my browser?
The endpoint accepts POST requests with a JSON-RPC body, and browsers send GET. The message is expected and confirms the gateway is reachable.
