These are comparison keywords making use of ideas that's will help you to optimize your online advertising campaign, i.e. Google Ads and other online ads networks (Search Engine Marketing) also will help you to get the most out of Organic Search Results, i.e. Google Search and as well as other Search Engines.

 Luxury wear/wears VS Luxury dress/dresses:

Comparison keywords, Ex:

Luxury dress= High competition (higher bidding rate).

Luxury wear= Less competition (no bidder, no keywords bidding competitions).

Though "luxury wear" hasn't much value in Google Keyword Planner it's the best alternative keyword of the luxury dress/dresses so, obviously, the luxury wear/wears can be your best keyseats to beat the competitors also to win the marketplace competition.

As is, besides on the Paid Search Campaign (SEM) grab the same benefits from the Organic Search Campaign (SEO) by making use of the alternative/similar/nearly similar also to make use of the negative keywords/phrases to optimizing the ROI/ROAS and most of out from the Google Ads and Organic Search Results.

"Not only the women's clothing business but also without any business strategy, strategic analysis, competitor analysis, competitive keywords analysis, none of any businesses aren't able to grow their Click Through Rate (CTR) on paid and organic keywords" - Momenul Ahmad

Visit for keywords generation ideas- competitive keywords analysis and keywords ideas.

Hope, It's being helpful to you cause I tried to giving you the best hints for keywords optimization and make use of the keywords and keyword phrases in both cases of your Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaign.

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