Takeoff level of a website in digital marketing

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What is a website marketing strategy?


What makes a website successful?

How effective is digital marketing?

How to create a digital marketing strategy?

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Takeoff (UP ABOVE THE HIGH) level of a website in digital marketing

Takeoff level of a website in digital marketing coverage topics:

Takeoff (UP ABOVE THE HIGH) level of a website in digital marketing & Search, searches, social media, content, search ads & social media ads, search ads v/s social media ads, content marketing, Content Marketing Statistics, Lead GENERATION STATISTICS, ADVERTISING STATISTICS, WEB TRAFFIC (ORGANIC & PAID), WORLDWIDE SOCIAL MEDIA USER STATUS (2019,2020 TILL) & DIGITAL MARKETING SERVICE quote.


Search Engine Market Share United States Of America:

Source URL-

 https://gs.statcounter.com/search-engine-market-share/all/united-states-of-america 



Why google on the top in search?

We wanted to know how users feel about Google in general, especially given all the recent changes to Google’s search results. 68% of respondents stated that they feel the quality of Google’s results have improved over time, and the majority of respondents don’t have specific complaints about Google, Among those respondents who do have issues with Google, the most common complaints involve Google showing too many ads, prioritizing content from large corporations, making it harder for small businesses to compete; and showing too many Google-owned assets within the results, Source- https://moz.com/blog/new-google-survey-results 


How Often Do Searchers Use Google to Find Things?  

It shouldn’t be much of a surprise that the vast majority of respondents — 77% — use Google 3+ times a day to search for things online. The frequency of Google usage is also inversely correlated with age; 80% of 13–21-year-olds use Google more than three times per day, while only 60% of respondents over 60 searches with the same frequency, Source- https://moz.com/blog/new-google-survey-results 



How often do searchers click ads vs. organic results? 

As many previous studies have shown, the vast majority of searchers prefer clicking on organic results to clicking on advertisements. 72% of respondents stated that they either click only on organic results, or on organic results the majority of the time. Age also plays a role in one’s decision to click on a paid or organic result: Searchers ages 60+ are 200% more likely than 18–21-year-olds not to discriminate between a paid and organic listing. Instead, they click on whichever result-type best answers their question, Source- https://moz.com/blog/new-google-survey-results 


How much trackable web traffic comes from organic vs paid 
Search? 


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Takeoff (up above the high) level of a website in digital marketing from SEO Siri

The combination of organic and paid search is powerful, with 68% of all trackable website traffic coming from a combination of the two tactics. This means that they are both more beneficial for websites than other traffics like display and social media. However, when looking at them separately, organic SEO is the dominant source of trackable web traffic, with 53% of traffic, Source- https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ 

Social Media Stats Worldwide:

Facebook= 62.11% (dropped= -10.83% in recent year Twitter= 14.44% (increased= 1.26% in this year Instagram= 8.9% (increased= 7.15% in this year) Pinterest= 10.7% (dropped= 4.8% recent month) source URL- https://gs.statcounter.com/social-media-stats 

Social media advertising statistics:

Although organic growth is what we all strive for, changes in social media algorithms have made it much more challenging to achieve. Paid advertising has become somewhat of a necessity, rather than an option, for businesses that want to gain more visibility and strengthen the impact of their social marketing efforts.

Make the most of these social media advertising statistics to fuel your paid social efforts for 2020: Marketers are spending more on social media advertising; with social media, ad spends amounting to more than $89 billion in 2019. According to projections, this ad spends will see an annual growth rate of 8.7% and likely reach $102 billion by 2020.

Mobile users contribute to a majority of social advertising revenue. In fact, 94% of the Facebook advertising revenue for Q3 of 2019 came from mobile.

The average ad spends per internet user also sees a gradual increase in mobile, jumping from $13.49 in 2018 to $15.40 in 2019. In 2020, advertisers will likely spend $16.85 per mobile internet user. 

Average ad spending per internet user by desktop or mobile There’s a significant increase in the adoption of new digital video ad formats like shoppable ads and Stories ads. And marketers are increasing their digital video budgets by 25% year-over-year.

In fact, social network video ad spending accounted for 28.7% of total video ad spending, at $10.35 billion.

We should expect to see a further increase in this number in 2020, as marketers invest around $12.48 on social media video ads.

Pinterest experiences the highest increase in advertising reach with a 4.1% quarter-on-quarter increase.

Instagram comes second with a 2.9% increase, and Twitter comes close with a 2.5% increase.

LinkedIn sees a 2.2% increase in advertising reach quarter-on-quarter, while Facebook sees a 0.4% increase, Source URL- https://sproutsocial.com/insights/social-media-statistics/ 

Content Marketing Statistics:  

The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Content marketing statistics inform your strategy and provide insight into the ways other content marketers are solving the pain points of their target audience and generating leads.

This will allow you to determine which techniques will work best for your business, customers, and leads. (Source: https://www.hubspot.com/marketing-statistics)

Blogging 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018) WordPress users produce over 70.5 million new blog posts and over 52 million new comments monthly. (WordPress, 2019) 36% of people prefer list-based headlines. (IMPACT, 2019) Over ¾ of internet users say they read blogs regularly. 

 (Quoracreative, 2019) Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019) In the U.S. in 2020, over 31 million people will be able to call themselves bloggers. (Quoracreative, 2019) 66% of marketers surveyed used blogs in their social media content. (Social Media Examiner, 2019) Listicles are the most popular blog post format among business blogs. (Responsive Inbound Marketing, 2019) Using statistics in blog posts improve consumer trust. (Forbes, 2018) 43% of people admit to skimming blog posts. 

(HubSpot, 2018) 23% of today’s posts on social media include a link to a blog post. (Quoracreative, 2019) (Source: https://www.hubspot.com/marketing-statistics

 

Relevant ARTICLE TO YOU- CONTENT CT GROWTH HACKING

Content Marketing Statistics: 

Content Strategy 70% of marketers are actively investing in content marketing. (HubSpot, 2020) Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017) 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (HubSpot, 2019) The most common measurement of success for content marketing programs is Total Sales. (HubSpot, 2020) 45% of B2C marketers believe visual content is their most important type of content. (Content Marketing Institute, 2017) LinkedIn is the most effective social media platform for delivering content and securing audience engagement. (LinkedIn, 2017) 72% of marketers said that having a good content strategy was a major key to their success in 2018. (B2B Content Marketing, 2018) Marketers are creating content for multiple audience segments. 3 audience segments being the most common. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics

Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot, 2020) Promotional Videos and Brand Storytelling are the most common video types created by marketers. (HubSpot, 2020).

Podcasts 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot, 2018) Monthly podcast listeners grew from 24% of Americans to 26% year over year. (Edison Research, 2018) Podcast listeners are more likely to own a smart speaker. (Edison Research, 2018) 27% of men and 24% of women listened to podcasts in the last month. (Edison Research, 2018) Podcasts are the number one audio source by time of consumption among podcast listeners. (Edison Research, 2018) Source: https://www.hubspot.com/marketing-statistics 

Lead Generation Statistics: 

Lead generation is how your business attracts and converts anyone interested in your brand, products, or services. It's an integral part of every consumer's journey to becoming a customer. With lead generation statistics, you'll discover how other marketers are using the process to reach their goals related to converting more prospects and leads into paying customers. Source-https://www.hubspot.com/marketing-statistics

 

Advertising statistics: 

Pay per click: 49% of people said they click on text ads. (Blue Corona, 2019) Businesses make an average of $2 in income for every $1 they spend in AdWords. (Blue Corona, 2019) 63% of people said they’d click on a Google ad. (Search Engine Land, 2019) Paid ads have been proven to result in an 11.38% clickthrough rate on Google. (Blue Corona, 2019) 66% of buyer-intent keywords are paid clicks. (Clever Clicks, 2018) PPC ads are more effective when used in conjunction with SEO tactics. (New Media Campaigns, 2019) Source: https://www.hubspot.com/marketing-statistics

Display Advertising More than two-thirds of US digital display ad spending is programmatic. (Match Craft, 2018) Mobile display ads are the most popular format for mobile advertising, after mobile search ads and messaging. (Statista, 2019) The most popular display ad types are banners, native ads, and social media ads. (Match Craft, 2018) 30% of marketers think outbound marketing tactics are overrated. (HubSpot, 2018) Global mobile internet advertising is on track to be worth $247 billion in 2020. (Statista, 2019) Data has proven that native advertising has faster growth than display advertising over the last few years. (Statista, 2019) Native advertising accounted for approximately 80% of the social media ad spend in 2019 versus display and other ads spend. (Statista, 2019) 53% of users say they are more likely to look at a native than a banner ad. (Small Business Trends, 2018) Source: https://www.hubspot.com/marketing-statistics

Video Advertising 54% of consumers want to see more video content from a brand or business they support. (HubSpot, 2017) People pay attention to video content whereas they skim or multitask written content and podcasts. 

(HubSpot, 2017) Millennial consumers show the strongest preference for video content from brands. 

(HubSpot, 2017) 99% of marketers who already use video say they'll continue to do so in 2018.

(HubSpot, 2018) If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2018) 81% of consumers mute video ads. 

(Optinmonster, 2018) 65% of those who don't currently use video, say they plan to start in 2018. (HubSpot, 2018) By 2021, video advertising will grow to a $22 billion industry. (eMarketer, 2018) In 2017, the biggest jump in video CTR was among desktop users, while CTR on tablets slightly decreased. 

 

 

Takeoff (UP ABOVE THE HIGH) level of a website in digital 
marketing:
 
1. A large website with a complete team takes off 6 months to make it profitable.
Learn more to count your profit through digital marketing just after 6 months from your website launch
2. A small website by a single professional take 3 years to make it profitable And the result is a large website's takeoff level is 6 months and a small website's takeoff level is 3 years in a digital marketing calculus.


Why a large website takes 6 months to take off & a small website takes 3 years to make their business profitable through digital marketing?

An essential strategic roadmap to grow the website traffic and the role of Digital Marketing Specialist

Lear teamm involvement in digital marketing from original published post- https://www.seosiri.com/2020/03/the-role-of-digital-marketing-specialist.html 

"Marketing in Digitally a work process, Where you need to follow this team involvement in digital marketing Infographic to work with Artificial Intelligence (AI) & Natural Intelligence (NI) process alongside as well to fulfill the digital marketing goal also to increase the company Return On Investment (ROI)" Momenul Ahmad 

Answer to take off 6 months & 3 years make it profitable a website in digital marketing: By following the above team involvement infographic in digital marketing a large website makes profits within 6 months also they always think their website traffic growth and to do so they hire a Digital Marketing Specialist to secure their market share compared with their competitors. 

A small website takes 3 years to make it profitable just because of not following the above team involvement workflow infographics and even a small website owner does not take time to invest their effort, money on the overall digital marketing process.   
"Never lose hope, never become frustrated" 
Momenul Ahmad Founding owner of the SEOSiri 
WE THE SEOSIRI HERE TO SUPPORT YOU, Contact us to takeoff (UP ABOVE THE HIGH) your business in digital marketing.

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                                    Author

Momenul Ahmad
Momenul Ahmad is the owner of The SEOSiri.com. SEO, SEO Copywriting, SMM, SEM, SMO, Marketing, Content Marketer @seosiri, the one who helps biz's To Gen Lead & Love Social Networking.Online marketing and advertising expertise famed and named him as an SEO Consultant Momenul Ahmad.

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