SEOSiri: Utilizing Meta Platform Data for Enhanced Client Digital Marketing Services

We will use Platform Data (Organic and Paid Campaign's Data) obtained from Meta Ad Data (specifically Facebook Pages and Instagram Professional Accounts) on behalf of our clients, and only with their explicit authorization via Meta's official OAuth flow, in the following ways to enable specific features within our SEOSiri platform/service:

1. Social Media Performance Analytics & Reporting:

   • Platform Data Used:

     • Page/Profile insights (e.g., reach, impressions, engagement rates, follower counts and growth, video views, story views, profile visits).

     • Post-specific metrics (e.g., likes, comments, shares, saves, reach, impressions, engagement on individual posts, stories, and reels).

     • Aggregated and anonymized audience demographic data (e.g., age, gender, location of followers/engagers – where provided by Meta).

   • Client Benefit: We process and visualize this data within the SEOSiri dashboard to provide our clients with comprehensive reports on their Meta performance. This allows them to:

     • Understand which content resonates most with their audience.

     • Track key performance indicators (KPIs) for their social media efforts.

     • Identify trends in engagement and audience growth.

     • Gain insights into their audience demographics to better tailor content for Meta and inform their broader content and SEO strategy (e.g., understanding topics of interest, geographic focus).

2. Content Management & Optimization:

   • Platform Data Used:

     • Page/Profile IDs and access tokens to manage content.

     • Information about existing posts for analysis.

   • Client Benefit: While our primary focus is SEO, understanding social content performance is key. Clients can use insights derived from their metadata within SEOSiri to:

     • Identify top-performing content themes on social media that could be expanded for SEO-focused blog posts or website content.

     • [If SEOSiri offers publishing to the Clients] Schedule and publish posts directly to their connected Facebook Pages and Instagram accounts, helping them maintain a consistent presence.

     • Analyze how social engagement correlates with website traffic or other marketing goals.

3. Basic Community Engagement Monitoring

   • Platform Data Used:

     • Comments on their Page/Profile posts.

     • Publicly available information from users who interact with their content (e.g., name, profile picture).

   • Client Benefit: SEOSiri may allow clients to view recent comments on their posts from within our dashboard. This helps them monitor discussions related to their brand and identify potential customer service opportunities or content ideas, contributing to a holistic view of their online presence.

General Principles Guiding Our Use of Platform Data:

• Client-Centric & Authorized Access: All Platform Data is accessed and used solely on behalf of the client who has explicitly connected their Meta account(s) to the SEOSiri platform and granted the necessary permissions.

• Purpose Limitation: The data is used exclusively to provide the features and benefits described above, enabling clients to analyze and manage their Meta presence as part of their broader digital marketing and SEO strategy facilitated by SEOSiri. We do not use client data for any other purpose, nor do we sell or share it with third parties outside of the direct service provision to that specific client.

• Data Minimization: We only request permissions and access data that is strictly necessary to deliver the described functionalities.

• Compliance: SEOSiri is committed to using all Platform Data in strict compliance with Meta's Platform Terms, Developer Policies, and all applicable data privacy laws and regulations.

We aim to empower SEOSiri clients with actionable insights from their Meta presence to enhance their overall digital marketing effectiveness and support their SEO objectives.

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