Which SEO Proposal Fits Your Website: Foundational Fix or Strategic Refinement?

Tailored SEO Strategy: Addressing Your Website's Unique Performance Profile

This proposal outlines a strategic SEO roadmap tailored to your website’s current performance score. Whether your site needs foundational fixes or advanced optimization, our approach is designed to elevate visibility, engagement, and conversions.

But before going through the details, let's unveil the two core concepts:

🧩 Core Concept: Audit-Based SEO Proposal Customization

When preparing an SEO Proposal Template, always align:

• ✅ SEO Service Descriptions → with the specific issues found in the audit

• 💰 SEO Service Charges → with the scope and complexity of the required fixes

📄 How to Structure the SEO Services Section

🔧 Each service should directly respond to a diagnosed issue from the audit.

💰 How to Structure the SEO Pricing Table

📊 Pricing should scale with the depth of the issue and the effort required.

Now, let's look up the below two (2) SEO Proposal Templates for a less complete SEO website and an SEO complete website that I made from my two clients (one client is a musical band and another client is a professional service provider) pre audited SEO report:

SEO Proposal Template 1. SEO Proposal Template for less SEO complete Website:  

Dear (Client Name/Organization),

With greetings, I'm suggesting the below SEO and Digital Marketing tasks with multi-layered technical and non-technical factors that are essential to improve your website rank on Google Search and capture the leads through social media. 

 Latest Website Performance Report. E.g. image for a less SEO complete Website:

Here are the SEO and Digital Marketing Tasks (music band) that need to fix up immediately:  

🧠 Content & Video Optimization

1. Optimize onsite and YouTube video text scripts

   • Ensure clarity, keyword relevance, and audience retention hooks

   • Align with YouTube SEO best practices (titles, descriptions, timestamps)

2. Compress uploaded onsite videos and optimize images

   • Use tools like HandBrake or ImageKit for compression without quality loss

   • Apply lazy loading and alt tags for SEO and accessibility

3. Produce blog posts to replace insufficient/plagiarized content

   • Focus on original, audience-relevant topics

   • Incorporate multilingual and awareness-stage targeting strategies

🔍 SEO & Technical Optimization

4. Optimize website SEO

   • Technical SEO: Fix site structure, coding issues, mobile responsiveness

   • On-page SEO: Improve internal linking, keyword density, metadata

   • Off-page SEO: Build backlinks, optimize outbound links, social signals

5. Optimize content per Search Console recommendations

   • Fix broken links, improve low-performing pages, resolve indexing issues

6. Google Tag Manager, social tags, and analytics setup

   • Track user behavior, conversions, and engagement across platforms

📍 Local & Platform Presence

7. Optimize Google Local Search

   • Claim and enhance Knowledge Panel

   • De-index outdated or redirected third-party URLs

8. Optimize YouTube profile and channels

   • Update branding, playlists, channel keywords, and About section

9. Optimize LinkedIn profile and brand/company page

   • Tailor for niche (e.g., music band, healthcare, etc.)

   • Use banner visuals, featured content, and keyword-rich descriptions

10. Optimize Instagram and Facebook presence

• Align bios, hashtags, and visual branding

• Cross-promote with blog and YouTube content

11. Set up and utilize social media business profile features

• Enable messaging, call-to-action buttons, and analytics tools

🚀 Branding & Community Growth

12. Branding across website, blog, and social media

• Consistent tone, visuals, and messaging

• Use quotegrams and metaphors for emotional resonance

13. Community building and engagement growth

• Focus on YouTube comments, LinkedIn interactions, and Facebook Groups

• Host polls, live sessions, and collaborative content

14. Social media marketing

• Run targeted campaigns based on audience awareness stages

• Use motion graphics and storytelling to boost reach and retention

🎸 Overall Present SEO Position: Music Band Website (Mehren)

🔍 Current SEO Status

• SEO Performance Score: Below 20 (Low)

• Verified Social Profiles: Facebook & Twitter ✅

• Search Engine Visibility: Poor

  • Neither top search nor normal search results feature Mehren’s content prominently

  • Caused by lack of SEO-optimized content across:

    • Website pages

    • Social media posts

    • YouTube videos

⚠️ Key Issues Identified

• Unoptimized Website Content: Missing metadata, poor keyword targeting, thin content

• YouTube Channel & Videos: Titles, descriptions, and tags not aligned with SEO best practices

• Social Media Posts: No structured hashtags, alt text, or keyword-rich captions

• Local SEO Gaps: Knowledge Panel not claimed, third-party redirects not de-indexed

• Technical SEO Errors: Site structure, Core Web Vitals (FCP, LCP, TBT, CLS) not addressed

🧩 Strategic Implication

Despite having verified profiles, Mehren’s digital presence is not discoverable due to the absence of SEO-optimized content architecture. This affects:

• Brand visibility

• Audience reach

• Engagement and conversion potential

SEO Work Process and Pricing (Price in USD): 

📊 SEO Work Plan & Pricing Overview

🧩 Notes:

• Each phase builds on the previous, ensuring technical health before scaling visibility and engagement.

• YouTube and social media work includes branding, content optimization, and engagement growth.

• Pricing reflects scope and effort per phase, aligned with audit findings and strategic goals.

Requirements: 

Admin Access, relevant content support. 

Confidential and Authorization: 

I'm ready to provide the NDA, and you need to provide an authorization letter/hire letter. So, the gist is stepping forward, ahead forward. 

Looking forward to hearing more from you, I would also be happy to serve you. 

                                            In cooperating with you, 

YOUR COMPANY LOGO (ADD IMAGE HERE)

Prepared by: You or Company Name                Prepared for Client’s Name

Thank you 

NAME: COMPANY REPRESENTATIVE OR YOUR NAME

ADD IMAGE HERE (PERSON)

ADD HERE: A SHORT DESCRIPTION OF YOUR COMPANY

Note: For better understanding follow below template's footer.

SEO Proposal Template 2. SEO Proposal Template for an SEO complete Website:

Dear (Client Name/Organization), 

With greetings, below are the listed tasks with multi-tasking factors that are very much essential to improve your website rank on Google Search and also capture the leads through Social Media channels, including LinkedIn, Facebook, Twitter, Quora, and Pinterest. 

E.G.: A Short Error chart for an SEO complete website: 

Here are the SEO and Digital Marketing Tasks that need to fix up immediately, (Professional Service Provider): 

Need to optimize the website SEO (technical SEO, On-page SEO, and Off-page SEO). 

Technical SEO and On-page SEO:

Need to fix error coding with HTML, CSS, and JavaScript vulnerabilities 

Need to optimize content following search console recommended actions. Need to create internal links for the social media channels. 

Need to g.tag, social tags, and google analytical profile setup. 

Need to optimize onsite images 

Need to work on backlinks (generate and error fixing), and keywords. 

Technical SEO and On-page SEO Pricing Table: 

Off-page SEO, Blog Publishing, Community Building & Social Media Marketing: 

Need to produce blog post (major part) (presently insufficient content and plagiarized content found). 

Need to optimize Google local search and other top social media channels. 

Need to brand on social media channels. 

Need to community building. 

Need to social media marketing. 

Off-page SEO, Blog Publishing, Community Building & Social Media  Marketing Pricing Table:

Note: From the second month no need to optimize G.Page, Facebook, Twitter, LinkedIn, Quora, or Pinterest Optimization and that's for $50.00 will be cut off from this price table. 

SEO Workflow Process: 

First Stage of work- Technical SEO and On-page SEO. 

The second stage of work- Off-page SEO, Blog Publishing, Community Building & Social Media Marketing. 

Requirements: 

Admin Access, relevant content support. 

Confidential and Authorization: 

I'm ready to forward the signed NDA also you need to provide an authorization letter/hire letter. 

Looking forward to hearing more from you, I would also be happy to serve you. 

                                    In cooperating with you,

Prepared by: Momenul Ahmad                                                       Prepared for Client Name  

Thank you 

Momenul Ahmad 

Momenul Ahmad: Helping businesses, brands, and professionals on ethical SEO, Digital Marketing. Digital Marketing Writer and Digital Marketing Blog (Founding) Owner at SEOSiri.

1. Price Quoted SEO Offer Template.
2. Search Engine Optimization (SEO) Proposal Letter.
3. Full Stack Digital Marketing Proposal for Web Design, Web Development, and SEO.
4. Professional Service Offer Letter Template.
5. Economy SEO Budget.
6. Search Engine Optimization (SEO) Cost.

Momenul Ahmad: Helping businesses, brands, and professionals on ethical SEO, Digital Marketing. Digital Marketing Writer and Digital Marketing Blog (Founding) Owner at SEOSiri.