The sophisticated brand competition analysis to win over the competitors, steps?

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If a competitor's tremendous business growth makes you feel jealous then your competitor is a gainer over you, any doubt!

And, If a competitor's business growth hookup you to analysis the Brand Competition between compete (you) and competitor, also makes you feel inspired and influenced then you must go to do better than your brand competitor.

Definitely, If you monitor your brand competitor with a strategic approach such as using the competition analytical tools and the Sophisticated Brand Competition Analysis Steps following my (Momenul Ahmad) blog post.

Also, The others brand competition strategies guide then, Once your Brand competitor may feel jealous to see your competitive Brand/Business growth.


"Do something different (wheras it's in business competition, or in practical life) that has enough reason for people to be jealous, interested, inspired and influenced. -Momenul Ahmad


Let's know first, How many types of competitors are before rolling the converse on competition analytical tools and Brand Competition Monitoring Steps?


As per HubSpot published and updated on January 20, 2022. post, HubSpot Author "Erin Rodrigue" described there 3 Types of Competitors in Business, as: 

1. Direct competitors.

2. Indirect competitors.

3. Replacement competitors, and besides, also, in addition, I added an exclusive type of competitor, are called Unseen Competitor.


Who are unseen competitors in digital marketing?

Unseen competitors are a type of competitor, those are either do not follow a brand or analysis a specific group of brand's content knowingly but produce relevant and similar on-topics content unknowingly.

May unseen competitors downgrade a relevant niche marketing campaign's effort?

Indeed, an unseen competitor is not always, not better ever than a brand competitor in competition monitoring, and competition analysis.

Rather, the Unseen competitors produce, publish, syndicate, repurpose the best content staying on market niche topics that's may perform better on the top SERPs than your content.

So! The king of the ring is, Who is ahead on your content niche/keywords. Unseen competitors are marketing winners and you are losers if you overlook or evaluate an unseen competitor's marketing effort.

Why does an unskilled competition analyst as an unseen brand competitor stay ahead in SERP rather than me?

An unskilled competition analyst stays on top of Search Results rather than you because he/she remains to updates, repurpose quality content, relevant content on their marketing niches with high ratioed engaging content.

How do I monitor the unseen competitors to overcome the competitive market over unseen or brand competitors?

There are plenty of digital marketing tools/social media marketing tools/competitors monitoring tools (web/app), competition analytical tools that can analyze everything about the brand competitors.


But except using these types of web competition analysis/monitor tools, you can analyze the competition manually by following these The Sophisticated Brand Competition Analysis 22 Steps:

brand competition analysis
Competitors analysis steps


Step 1. keywords data sorting:
Sort own branded and niches keywords that are the most competitive analysis.

Step 2. Arrange keywords set one by one:
Arrange keywords data by high volume, medium, low volume.

Step 3. SERPs ranked data sorting: Sort data by per top search query

Step 4. Defining the top SERPs: Find out who is at the top by search terms

Step 5.  Create a competition monitoring table, following the Brand Competition Analysis Table Chart format:

competitor analysis/competition monitoring



Step 6. Create an alert: to monitor a brand competitor closely use Google alert, and other online alert tools.

Step 7. Feed Subscription: Directly subscribe on the brand competitor's products page, a weblog/website, blog posts feed, join in a webinar/event (anomalously.

Step 8. Hashtags, Tags, Brand Mention: To monitor these engaging features for any business competitors use hashtags and brand mention monitoring tools for hassle-free competitor analysis.

Step 9. Mystery shopper, service seekers, email communicator, press release subscription, Reviews data collection and analysis, forums and group posts, social share, comments monitoring, mystery call: Use these techniques to unfold the hidden economical competition of an unseen, direct and indirect competitor.

Step 10. Analyze Brand competitor's business pages (LinkedIn, Google Page), shopping sites/store, and service features: I.e. Privacy, Terms, and Conditions, Cupon, Voucher Gift, Shipping, Refund, Loyalty,

Step 11. Social Media Channels, and Social Media Posts: Analyze Social Media Profile/Page, Analyze a specific Social Media Post (engaging, upcoming, promotional, products launch), in case of a large business competitor get the help from data scraping tools (arrange data by pre-command) as well as competition monitoring and social media monitoring tools.

Step 12. Competitors Benchmarking: In this stage collect the competitor's data from the various data paths, i.e:  by platform, by-products or service, types of product, types of content, types of demography, types of gender, purchasing habits, age group, by the audience interest. 

Step 13. Paid Campaign Monitor: To monitor the competitor paid campaigns (PPC, SEM, Influencers marketing, Social Media Ads) follow their Ads campaign and Influencers' Marketing Efforts.

Step 14. Checking Technology Use Cases: I.e. Website built-in with, eCommerce shop or store hosted on.

Step 15. Monitor Apps on App Store: Apps rank by keywords, apps conversations, competitor apps rating.

Step 16. Search Engine Optimization (SEO): Check brand competitor site health, rank, backlinks, content quality, DA, and PA for a competitor's brand blog, and website.

Step 17. Tagline: In that case to know a competitor analytical plugin use tag assistant (a google chrome extension).

Step 18. CRM and Customer/Audience/Buyers Conversations: In this stage try the Customer relationship management (CRM) tools and direct responding system (Chatbot) of your business competitor.

Step 19. Discover Web Activities: Try to define competition through the competitors daily, weekly, monthly, and yearly published posts on blog and website, posts share counts (direct and repurpose), monitor published posts editing/re-editing or re-writing history, monitor posh scheduling time.

Step 20. Follow International Media Coverage: What the other Iconic site, Print media, Broadcasting media does say about your businesses competitor (anything positive or negative), i.e. business reviews, financial disgraced or progress, YOY Plans, etc.

Step 21. Be Influenced: To be influenced, measure competitor's web growth (followers growth, engagement), Business growth (assets, employees or staff, and business partner involvement).

Step 22. International Research Firms Insights: What does say the International Research Firms about your business competitor, especially try to unveil the descriptive, and perspective business insights.

All the competition monitoring better works for SMEs, Startups, and SMBs but, indeed, the above-described competitor analysis or competition monitoring (22) steps will be more efficient if the large businesses practice these steps besides using the competition analytical software:

As, Sprout Social. Phlanx. Social Blade. SEMRush. Ahrefs. MozBar. Buzzsumo. Similarweb, Ubersuggest, SE Ranking. Web CEO, Hootsuite. Hootsuite Insights, powered by Brandwatch. Talkwalker. Nexalogy. Mentionlytics. Reputology. Tweepsmap. Reddit Keyword Monitor Pro, Awario, Social Mention, Talkwalker Alerts, Mention, TweetDeck


"Competition (ethical) deliver best, and a competitive competition makes a business perfect than a business competitor. -Momenul Ahmad


Summarize Brief of competition analysis:

Business competition analysis by a brand competitor the significant ways to improve the overall business goals (branding, marketing, sales, customer or buyers happiness), But, Mind it! competition monitoring and analysis aren't easy tasks and even not a single man shows rather a brand competitor's competition monitoring and analysis a strategic team works.

So, My recommendation is besides applying these the Sophisticated Brand Competition Monitoring Steps, also must use any of the business competition analytical tools to save time, and to get the competitive data in good formate/visual for the brand competitors ("Direct competitors", "Indirect competitors", "Unseen competitors", and "Replacement competitors").

That will (combine work with competition analytical tools, and Brand Competition Monitoring Steps) helps you to win over your business competitor).

You must need:

 As we know competitor monitoring, competition analysis, or competitor analysis is a sensitive and crucial, large-scale strategy in digital marketing so it's (competitor research) to be done 100% accurately you must set up a full-stack digital marketing team with a high-end competition analyst.

Wishing you to win over your brand competitors following these sophisticated brand competition analysis steps (well researched and free).

Wana, cover something on it? DM me.


Need Help With Competitors Insights, Copywriting, SEO Copywriting, E-commerce Copywriting, Marketing Analytics that’s work both as magically, strategically too?

Contact me with your specific competition analysis questions, concerns, or needs. I, and The Team SEOSiri would be happy to see how our competition analysis, competition monitoring Services can help drive your business’s performance.

Service Invitation To Businesses, Brands, and Professionals:

Request a quote and Schedule an Appointment or go through to get help in Search Engine Optimization (SEO) also on any digital marketing service-related issues please reach me/us through my/our Customer Enquiry Page.

Author

Momenul Ahmad

Founder at SEOSiri. Editor at Digital Marketing Newsletter on LinkedIn

Momenul Ahmad: Helping businesses, brands, and professionals with ethical SEO, Digital Marketing. Digital Marketing Writer, Digital Marketing Blog (Founding) Owner at SEOSiri, Editor at LinkedIn Newsletter in Digital Marketing, and SEO Copywriter (Remote) at Octoparse - Octopus Data Inc.

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