The sophisticated brand competition analysis to win over the competitors, steps?

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If a competitor's tremendous business growth makes you feel jealous then your competitor is a gainer over you, any doubt!

And, if a competitor's business growth hooks you to analyze the Brand Competition between the competitor (you) and the competitor, also makes you feel inspired and influenced then you must go to do better than your brand competitor.

Definitely, if you monitor your brand competitor with a strategic approach such as using the competition analytical tools and the Sophisticated Brand Competition Analysis Steps following my (Momenul Ahmad) blog post.

Also, the other brand competition strategies guide them, once your Brand competitor feels jealous to see your competitive Brand/Business growth.

"Do something different (whereas it's in business competition, or in practical life) that has enough reason for people to be jealous, interested, inspired and influenced. -Momenul Ahmad

Let's know first, how many types of competitors are before rolling the converse on competition analytical tools and Brand Competition Monitoring Steps?

As per HubSpot published and updated on January 20, 2022. post, HubSpot Author "Erin Rodrigue" described three 3 Types of Competitors in Business,: 

1. Direct competitors.

2. Indirect competitors.

3. Replacement competitors, and besides, also, in addition, I added an exclusive type of competitor, called Unseen Competitor.

Who are unseen competitors in digital marketing?

Unseen competitors are a type of competitor, who either do not follow a brand or analyze a specific group of brand's content knowingly but produce relevant and similar on-topics content unknowingly.

May unseen competitors downgrade a relevant niche marketing campaign's effort?

Indeed, an unseen competitor is only sometimes, better ever than a brand competitor in competition monitoring, and competition analysis.

Rather, the Unseen competitors produce, publish, syndicate, and repurpose the best content staying on market niche topics that may perform better on the top SERPs than your content.

So! The king of the ring is, who is ahead on your content niche/keywords. Unseen competitors are marketing winners and losers if you overlook or evaluate an unseen competitor's marketing effort.

Why does an unskilled competition analyst as an unseen brand competitor stay ahead in SERP rather than me?

An unskilled competition analyst stays on top of Search Results rather than you because he/she remains to update and repurpose quality content and relevant content on their marketing niches with high ratioed engaging content.

“In competitive marketing, strategies should be chosen based on merit and effectiveness, not nepotism or unconstructive criticism. -Momenul Ahmad

“In competitive marketing, strategies should be chosen based on merit and effectiveness, not nepotism or unconstructive criticism. -Momenul Ahmad

How do I monitor the unseen competitors to overcome the competitive market over unseen or brand competitors?

There are plenty of digital marketing tools/social media marketing tools/competitor monitoring tools (web/app), and competition analytical tools that can analyze everything about the brand's competitors.

But except using these types of web competition analysis/monitor tools, you can analyze the competition manually by following these The Sophisticated Brand Competition Analysis 22 Steps:

brand competition analysis
Competitors analysis steps

Step 1. Keywords data sorting:
Sort your own branded and niche keywords that are the most competitive analysis.

Step 2. Arrange keywords set one by one:
Arrange keyword data by high volume, medium, and low volume.

Step 3. SERPs ranked data sorting: Sort data by per top search query

Step 4. Defining the top SERPs: Find out who is at the top by search terms

Step 5.  Create a competition monitoring table, following the Brand Competition Analysis Table Chart format:

competitor analysis/competition monitoring

Step 6. Create an alert: to monitor a brand competitor closely use Google Alert and other online alert tools.

Step 7. Feed Subscription: Directly subscribe on the brand competitor's products page, a weblog/website, blog post feed, and join in a webinar/event (anomalously.

Step 8. Hashtags, Tags, Brand Mention: To monitor these engaging features for any business competitors use hashtags and brand mention monitoring tools for hassle-free competitor analysis.

Step 9. Mystery shoppers, service seekers, email communicators, press release subscriptions, Reviews data collection and analysis, forums and group posts, social share, comments monitoring, mystery call: Use these techniques to unfold the hidden economic competition of an unseen, direct, and indirect competitor.

Step 10. Analyze Brand competitor's business pages (LinkedIn, Google Page), shopping sites/stores, and service features: I.e. Privacy, Terms, and Conditions, Coupon, Voucher Gift, Shipping, Refund, Loyalty,

Step 11. Social Media Channels, and Social Media Posts: Analyze Social Media Profile/Page, and analyze a specific Social Media Post (engaging, upcoming, promotional, product launch), in case of a large business competitor get help from data scraping tools (arrange data by pre-command) as well as competition monitoring and social media monitoring tools.

Step 12. Competitors Benchmarking: In this stage collect the competitor's data from the various data paths, i.e.:  by platform, by-products or service, types of products, types of content, types of demography, types of gender, purchasing habits, age group, and audience interest. 

Step 13. Paid Campaign Monitor: To monitor the competitor's paid campaigns (PPC, SEM, Influencer marketing, Social Media Ads) following their Ads campaign and Influencers' Marketing Efforts.

Step 14. Checking Technology Use Cases: I.e. Website built-in with, eCommerce shop or store hosted on.

Step 15. Monitor Apps on App Store: Apps rank by keywords, app conversations, and competitor apps rating.

Step 16. Search Engine Optimization (SEO): Check brand competitor site health, rank, backlinks, content quality, DA, and PA for a competitor's brand blog, and website.

Step 17. Tagline: In that case to know a competitor analytical plugin use tag assistant (a Google Chrome extension).

Step 18. CRM and Customer/Audience/Buyers Conversations: In this stage try the Customer relationship management (CRM) tools and direct responding system (Chatbot) of your business competitor.

Step 19. Discover Web Activities: Try to define competition through the competitor's daily, weekly, monthly, and yearly published posts on the blog and website, posts share counts (direct and repurpose), monitor published posts editing/re-editing or re-writing history, and monitor posh scheduling time.

Step 20. Follow International Media Coverage: What the other Iconic site, print media, or Broadcasting media does say about your business's competitor (anything positive or negative), i.e. business reviews, financial disgraced or progress, YOY Plans, etc.

Step 21. Be Influenced: To be influenced, measure competitor's web growth (followers growth, engagement) and business growth (assets, employees or staff, and business partner involvement).

Step 22. International Research Firms Insights: What do the International Research Firms about your business competitor, especially try to unveil the descriptive, and perspective business insights.

In addition, must take support from digital marketing tools, let's see what can do a digital marketing tool to improve your competitive analysis:

The Digital Marketing Tools: "You may call it a magic and logic tool, where a competitor magically monitors and tracks your business.

Also, you practice the same as your competitors do.

Fact astonished: In this competition, one wins and logically stays ahead, one who does better in monitoring, tracking, planning, implementing, and executing the whole business competition and business process?

All the competition monitoring better works for SMEs, Startups, and SMBs but, indeed, the above-described competitor analysis or competition monitoring (22) steps will be more efficient if the large businesses practice these steps besides using the competition analytical software:

As, Sprout Social. Phlanx. Social Blade. SEMRush. Ahrefs. MozBar. Buzzsumo. Similarweb, Ubersuggest, SE Ranking. Web CEO, Hootsuite. Hootsuite Insights, powered by Brandwatch. Talkwalker. Nexalogy. Mentionlytics. Reputology. Tweepsmap. Reddit Keyword Monitor Pro, Awario, Social Mention, Talkwalker Alerts, Mention, TweetDeck

"Competition (ethical) delivers best, and competitive competition makes a business more perfect than a business competitor. -Momenul Ahmad

Summarize Brief of competition analysis:

Business competition analysis by a brand competitor the significant ways to improve the overall business goals (branding, marketing, sales, customer or buyers happiness), But, Mind it! competition monitoring and analysis aren't easy tasks and even not a single man shows rather a brand competitor's competition monitoring and analysis a strategic team works.

So, my recommendation is besides applying these Sophisticated Brand Competition Monitoring Steps, also must use any of the business competition analytical tools to save time and to get the competitive data in good format/visual for the brand competitors ("Direct competitors", "Indirect competitors", "Unseen competitors", and "Replacement competitors").

That will (combine work with competition analytical tools, and Brand Competition Monitoring Steps) to help you to win over your business competitor).

You must need:

 As we know competitor monitoring, competition analysis, or competitor analysis is a sensitive and crucial, large-scale strategy in digital marketing so it's (competitor research) to be done 100% accurately you must set up a full-stack digital marketing team with a high-end competition analyst.

Wishing you to win over your brand competitors by following these sophisticated brand competition analysis steps (well-researched and free).

Wana, to cover something on it? DM me.

Need Help with Competitor's Insights, Copywriting, SEO Copywriting, E-commerce Copywriting, and Marketing Analytics that work both magically, and strategically too?

Contact me with your specific competition analysis questions, concerns, or needs. The Team SEOSiri and I would be happy to see how our competition analysis and competition monitoring Services can help drive your business’s performance.

Service Invitation To Businesses, Brands, and Professionals:

Request a quote and Schedule an Appointment or go through to get help in Search Engine Optimization (SEO) also on any digital marketing service-related issues please reach me/us through my/our Customer Enquiry Page.


Momenul Ahmad

Founder at SEOSiri. Editor at Digital Marketing Newsletter on LinkedIn

Momenul Ahmad: Helping businesses, brands, and professionals with ethical SEO and digital Marketing. Digital Marketing Writer, Digital Marketing Blog (Founding) Owner at SEOSiri, Editor at LinkedIn Newsletter in Digital Marketing, and SEO Copywriter (Remote) at Octoparse - Octopus Data Inc.

Update history: 27/09/22, 09/01/2024

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