Facebook Ads strategists provided a strategy for the Facebook Ads failing always is an intelligent method in Facebook paid marketing and I agree with them too, besides my definite and the best strategic way to Facebook Ads boosting best practices, Which I define in this context step by step at below.
1.56 billion active users counted on 04/07/2019 and it's increasing 8% year over year (Facebook), Facebook Messenger users (18-29 years) were 126.3 million and projected users will be 138.1 million by 2022, and in May 2019 users age group was 25–34-year-old, (Statista). Whether it's questioners to local ads or international ad campaigns as a part of Social Media Marketing (SMM) then four things come out as answers:
Answer 1: Active Status.
Answer 2: Growth.
Answer 3: Available ad format.
Answer 4: Ads cost.
The average CPC for all the industries in Facebook ads is $1.72 so if you compare this ad relevant answer for the Social Media Ads then hopeful that you will find your answer to Why should I participate in Facebook Advertising?
Now, let's know the types of Facebook Ads before overcoming the best practices for Facebook Ads growth.
Types of Facebook Ads:
Type 1: Boosted Page Posts.
Type 2: Video Ads.
Type 3: Lead Ads.
Type 4: Messenger Ads.
Type 5: Multi-Product (Carousel Ads).
Type 6: Dynamic Product Ads.
Type 7: Canvas Ads.
Type 8: Collection Ads.
Type 9: Mobile App Install Ads.
Type 10: Event Ads.
Type 11: Offer Claim Ads.
Type 12: Local Awareness Ads.
Type 1: Link Click Ads.
All Facebook Ads currently serve under three types of Ads format:
#1. Text
#2. Image
#3. Video
To succeed in a Facebook advertisement campaign, follow these dynamic Facebook Ads boosting steps to maximize your Facebook Ads ROI:
Step 1: Lacking audience insights, research:
Before running a Facebook ad research your fan and follower's countries, Age, Cities, Gender, and online presence time.
Step 2: Landing page redirection or heavyweight.
Another important matter is the landing page so never redirect an audience to a hidden link instead the landing page must be a user-friendly page or site so that after visiting a link they feel happy and hook up themselves to buy or interact with something within your site.
Step 3: Not appropriate ads image.
Using a proper ad image is one of the best practices in Facebook marketing, here is the design recommendation:
Facebook Feed
* File type: jpg or ping* Image ratio: 9:16 to 16:9* Recommended resolution" Upload the heights resolution image available.
* Image ratio: 1.91:1 to 1:1* Recommended resolution: at least 1,080 * 1,080pxRead more to know more about Facebook Ad Image
Except for boosted page posts and Messenger Ads 90 characters Ads copy are the best practice for all types of Facebook Ads so here are the Ad boosting tactics for you that are economy and optimize descriptive Ads copy accurately.
Step 5: Inaccurate Call to Action (CTA) button in Facebook Leads Ads.
Implementing an accurate CTA button such as Subscribe, Submit, and Sign Up helps you a lot to succeed in the Facebook Ads campaign that means you shouldn't place a download button instead of a signing up CTA button.
Popular CTA button for Facebook Lead Ads:
* Book now
* Contact us
* Use app
* Play game
* Shop now
* Watch video
* Learn more
* Download
Apply buzz words
* Contact us
* Use app
* Play game
* Shop now
* Watch video
* Learn more
* Download
Apply buzz words
Step 6: Not much info for the prospective products with a link.
Audiences redirect themselves through your ads on the product description and product reviews page, but if you won't provide much information about the products, services, and goods, then there has a possibility of losing the leads so beware and take care of this part to grow the ads success ratios.
Step 7: Split Testing.
Test different advertising strategies on mutually exclusive audiences to see what works. The API automates audience division, ensures no overlap between groups, and helps you to test different variables. Test the impact of different audience types, delivery optimization techniques, ad placements, ad creative, budgets, and more. You or your marketing partner can create, initiate and view test results in one place. Source about Split Testing.
Step 8: Using the Marketing API with Facebook Pixel.
Facebook Pixel is the main tool you can use to track events on a website. You can then use data from the pixel with Marketing API to:
- Build custom audiences based on activity on your website
- Measure conversion activity and determine which ads lead to results such as purchases
Steps to Create a Facebook Ad:
Step 1: Choose your objective.
Step 2: Select your audience.
Step 3: Decide where to run your ad.
Step 4: Set your budget.
Step 5: Pick a format.
Step 6: Place your order.
Step 7: Measure and manage your ad.
Step 2: Select your audience.
Step 3: Decide where to run your ad.
Step 4: Set your budget.
Step 5: Pick a format.
Step 6: Place your order.
Step 7: Measure and manage your ad.
I am sure above the dynamic Facebook Ad best practices and strategies are bound to help you a lot in return for your Facebook ads investment which means successful lead ads will help you to convert an audience towards a lead.
Who will ring the bell?
